Sending an email campaign with your brand is one of the most successful ways to reach new clients. As time shifts to digital marketing, email campaigns are still one of the most powerful tools in your business arsenal. To successfully stand out among all the other real estate agents, you need to create an eye-catching email template or use some creative ways with already made real estate email marketing templates.
Real Estate Email Templates
Open House or Showing Follow-Up Email Neighborhood Expertise Email Under Contract Email Expired Listing Email (If Not Listing Agent) Expired Listing Email (If Listing Agent) New Listing Email Low Interest Rate Email Client Retention Email Testimonial Email Farming Email Realtor Thank You Email Email to Potential Sellers Real Estate Email Newsletter Open House or Showing Thank You Email
Homebuying is becoming increasingly digital. Online sites are the most popular information source for 93% of home buyers with 98% of older millennials starting their search online (NAR). This is significant because millennials are currently the largest group of homebuyers (at 38% and growing).
COVID-19 guidelines affecting open houses in some areas is only increasing the amount of the process done with digitally or with private showings. Documents can be signed virtually, homes can be viewed by video, and Realtors are expected to be online.
So where should real estate agents begin to adapt to these changes? Start with a strong email marketing strategy.Download Now: 25 Proven Sales Email Templates [Free Access]
The fastest way to modernize your outreach is by implementing short, direct, and personalized email campaigns.
To help you get started, here are the real estate email templates that will usher your communication into the digital age.
Real Estate Email Templates
1. Open House or Showing Follow-Up Email
Nice to meet you at [street address]
Hello [Prospect],
Great to meet you at [address] last weekend. I hope you got a good feel for the house and the [benefit of the property — i.e., great pool, huge master bedroom, beautiful view]. Let me know if I can answer any questions.
If you’re interested in the neighborhood, I have another property available nearby. It has many of the wonderful qualities that [address] has, with a few surprises! I’d be happy to set up a private showing for you this week.
Thanks again for stopping by!
Regards,
[Your name]
Whether you have a previously established relationship with the prospect through a private showing or were recently acquainted during an open house, it’s smart to follow up. If the latter, this email sets a proactive and polite tone for the rest of your business relationship.
Thank them for their time and remind them of the home’s most attractive attributes. Then tease another home, and leave them wondering what “surprises” it holds. Sure, they can probably find it online, but they’ll still be curious to uncover the house’s secrets in person.
2. Neighborhood Expertise Email
I know, [neighborhood] is my dream local too …
Hello [Prospect],
Thanks so much for stopping by [address] last Sunday. It was great to meet you!
If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise buying and selling in [neighborhood] is unparalleled.
But before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process, to make sure I’m the right fit for you. If you’d like to set up a time to meet, click this link to book time on my calendar: [Link to Meeting tool]
Regards,
[Your name]
No one wants to feel pressured into buying a particular home or choosing a particular real estate agent. In this email, you’ve acknowledged their interest in the open house, but also offered a wider selection of homes in the neighborhood.
You’ve also hinted at your expertise — without overtly saying, “I’m the best and you’d be crazy not to work with me.” Communicate that the right fit is your primary objective, and you’re sure to set yourself apart from pushier agents.
3. Under Contract Email
[Address] went fast, but I’ve got more!
Hello [Prospect],
Thanks for your interest in the property at [address]. It was a pleasure meeting you. As you’ve probably heard, this house is currently under contract.
I know that can be disappointing, but I have good news! Several other homes in the area are coming soon, and I’d be happy to arrange a private or early showing just for you.
[Neighborhood] is a competitive area right now, but with my expertise, I’m sure we can find the perfect home for you.
Regards,
[Your name]
This email is always disappointing to a buyer, so it’s crucial to lead with the problem (this house is no longer for sale) and move quickly to the solution (I have more houses to show you).
A sentence at the end acknowledging the market’s competitiveness will provide a sense of urgency. And it illustrates your understanding of the unique real estate market in their area, which gives your authority a boost.
4. Expired Listing Email (If Not Listing Agent)
Let’s sell your house (now!)
Hello [Prospect],
I noticed your listing for [address] recently expired. You’re probably feeling overwhelmed, frustrated, and impatient — but I believe I can help.
Many times, when homes don’t sell, real estate agents blame the price. That’s not quite fair. These homes often suffer from poor marketing. That’s why I consider myself both a marketer and a Realtor.
I’ve sold [number] houses in [neighborhood] in an average of [number] days for [percent] over asking price — and I do it with smart marketing and [number] years serving the [city] area.
I already have several ideas on how to better position your property, and I’d love to hear what you think. If you’d be interested in learning how we can get your house back on the market and competitive, grab some time on my calendar here: [Insert link to Meeting tool]
Regards,
[Your name]
When a listing expires, sellers often feel betrayed, frustrated, and worried about the financial implications of an expired listing.
The goal of this email is to acknowledge their feelings, restate the problem, and offer a unique solution. Keep this email short and to the point with lots of concrete facts proving you know what you’re doing. These prospects don’t want eloquent statements on how you’ll help them find their dream home. They want to know you can sell their home fast and for a good price.
5. Expired Listing Email (If Listing Agent)
Let’s try a fresh approach
Hello [Client name],
Your listing has expired, you’re frustrated, and you’re likely being inundated by other real estate agents offering you a magic bullet to sell your home. You have every right to shop your listing around. But here’s why you should stick with me.
- I know your property inside and out. I’ve been carefully collecting buyer and agent feedback, monitoring other homes in the neighborhood, and have an intimate familiarity with what makes your home unique.
- I’m prepared to offer you a new limited-service option, which comes with a discounted commission, which means you save money.
- I have an action plan for how I think we can move forward and sell your home in 30 days or less. I’d love to discuss it with you in person or over the phone at your earliest convenience. Book time on my calendar here: [Insert calendar link]
I know this is not where either of us hoped to be, but I’m determined to find the right buyer for you and your home.
Regards,
[Your name]
Acknowledge your seller’s natural frustration, but don’t apologize. You’ve done everything in your power to sell this home. Inspire confidence by explaining the benefits of staying with you instead of working with a new agent. Be clear, concise, and don’t lean on emotion.
End with a call to action that encourages them to book time with you to discuss the matter in greater depth and teases them with access to your fresh plan of attack.
6. New Listing Email
Ready to swipe right on some houses?
Hello [Prospect name],
Here are a few listings I think you’ll like. They meet your criteria of being in [neighborhood #1] and [neighborhood #2]. And they have [requirement #1], [requirement #2], and [requirement #3].
- [House #1]
- [House #2]
- [House #3]
- [House #4]
- [House #5]
Let me know if you’d like a private showing for any of these homes. And if none of these hit the mark, I want to know that too. Looking forward to hearing what you think about these houses (especially #4!).
Regards,
[Your name]
Clients can easily access new homes on sites like Zillow or Redfin, so work extra hard to make these emails engaging and valuable. Use the resources only available to licensed Realtors to show them homes they can’t find anywhere else.
Conclusion
Every Real Estate agent needs email marketing templates, don’t cut corners and risk spending too much time on content creation, use our pre-made Real Estate email marketing templates including a Startup Package.
Striking the right cord and pleasing the prospect on first glance is all that matters. With endearing real estate email marketing templates, you can certainly create wonders in your business prospecting.