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Free Business Software for Small Business

If you’re like most business owners, the business side of your operation can quickly become overwhelming. You may be finding yourself spending more and more time behind the computer, dealing with financial documents and bills; looking for new suppliers and customers; and you may even be talking to accountants and new staff.

But what about the software tools you need to run your small company? This review focuses on what softwares will make you more productive. Dashboard provides visually stunning templates and marketing tools for your business. It enables you to manage your marketing assets and campaigns in one collaborative space, helping different teams to work together and stay on the same page. It gives you neat and easy-to-use timelines and dashboards for a complete view of your marketing plans and projects. You can use its marketing calendar, project overview, or campaign tracking template to stay on top of everything.

Moreover, it has a client management feature that lets you save your contacts and capture calls, emails, and meetings. It stores all client data in the system so you can easily locate important information in one place. In one centralized dashboard, you can upload files and make them available to your team members.

You can use all the features for free for a period of time to see if the software matches your needs.

Try out with their free trial


What is unique about

  1. Invite clients to work with you. You can access your client’s contact details and communicate with them on the same platform.
  2. Intuitive and customizable interface. has a customizable interface that lets you work in a style that fits your workflows best.
  3. Set your own rules. You can configure your own rules, create custom sections and groups, and manually add columns to visualize all the information you need.
  4. Capture quality leads. allows you to embed forms on your website, and submissions go straight to your board.

Detailed Review


Trello – Free Software For Managing Projects

Trello aims to simplify collaboration by tracking your team’s tasks, projects, and files all in one app.

You can see who’s working on what as well as what the statuses of tasks and projects are. It can help you track your entire work progress from start to finish.

This cloud task management app also helps you spot bottlenecks before they occur. For instance, seeing a team member swamped with tasks, you can reassign some of these tasks to another employee.

Accessible from a desktop browser, Trello also provides you with free Android and iOS apps, lending to greater flexibility. You can manage your projects in the office, field, or anywhere you are internet-connected.

Some key features of Trello:

  • Free for the basic service
  • Quick overview on front and back of cards
  • Easy organization with tags, labels, and categories
  • Drag and drop functionality
  • In-line editing
  • Checklists, with a progress meter
  • Easy uploading of files and attachments
  • Data filtering
  • Archiving of card records (e.g., comments and changes)
  • Deadline reminders
  • Email notifications
  • Activity log
  • Assign tasks

Freshdesk – Free Helpdesk System

Freshdesk is a cloud-hosted help desk solution equipped with best-in-class features for delivering quality customer support.

The software is designed to meet the demands of both small businesses and large companies. With it, users can broaden their reach through launch multi-channel support, streamline operations using automation tools, increase productivity through gamification, as well as reinforce customer support efforts using self-service portals.

Freshdesk also has a phone system built into the system where users can accommodate calls from clients. Currently covering over 30 countries, this will allow you to perform call center operations without having to invest in a full-fledged business phone system.

Some of the key features of Freshdesk:

  • Feedback Mechanism
  • Helpdesk and customer satisfaction reports
  • Real-time customer analytics
  • Customized Reports
  • Portal Design and Customization
  • Agent Management and Delegation
  • Custom Ticketing, URL, and apps
  • Customer Segmentation
  • Custom SSL Certificates
  • IP and Network Restrictions
  • Identity and Access Management

Xtensio – Create & Share Beautiful Documents

free business software Xtensio

Xtensio is a platform where teams can easily create and share living documents. It helps teams collaborate on documents, presentations, proposals, reports, sales sheets and other strategic exercises in real-time.

The editor works like a web builder so it’s easy to add images, videos, tables and other interactive modules. Drag and drop, resize, change backgrounds, and specify colours and fonts to match brands.

Some key features of Xtensio:

  • Drag and drop functionality
  • Embed and Export
  • Save/Share Templates
  • Revision History
  • Privacy Control
  • Full-Screen Presentation
  • Dedicated URL/Team Workspace
  • Dedicated Customer Success Manager
  • Premium Support & Onboarding


Image Source: BuzzSumo

Knowing what content resonates with your target audience will save your business both time and money, and BuzzSumo helps you do it.

Its tool enables you to identify the most popular trending topics in your marketplace, which ones are connecting with your target audience, allowing you to gain a deep understanding of how your competitors are operating by analyzing what they’re posting.

By having this information, your business can focus its content marketing solely on what’s working, improving your chances of reaching and converting your target audience.

Doing so will organically improve your marketing strategies in both short and long term.

BuzzSumo can also connect your business with the right influencers, as it provides a database of the best-performing ones for each marketplace.

This allows you to quickly engage with the right people instead of having to search manually for someone who might not turn out to be the right fit.



While old-school SEO was all about building backlinks, modern SEO practices are focused on understanding the search intent of keywords you can actually rank for, and building relevant and organic backlinks from authority sites.

With quality links leading to your content, search engines will know how authoritative and trustworthy your website is. That’s why off-page backlink analysis is the backbone of your digital marketing strategy.

Now, even with a plethora of amazing tools, Ahrefs is the one and only for many digital marketers.

With Ahrefs, you can do competitive analysis and see the keywords your competitors rank for in organic search results, find the best keywords ideas, access your backlink data instantly, find content relevant to your niche, keep track of your desktop and mobile keyword rankings, and get alerted whenever one of your competitors gets or loses a backlink.

Ahrefs has improved much over the years, now offering comprehensive tools for:

  • Website analysis and backlink profiles
  • Keyword research
  • Website auditing for keyword gaps and performance issues
  • Rank tracking to follow your performance over time
  • Content explorer to stay on top of your niche



In the world of digital marketing tools, the success of any project hinges on the ease of communication between teams. That’s why you should invest in easy-to-use software that provides your team with uninterrupted interaction and data sharing.

One of the most popular team collaboration platforms is Slack. This sweet tool has won the hearts of many digital marketers thanks to its simple data sharing and easy message search options.

Most importantly, Slack can integrate with all major project management, office management, sales, productivity, design, and developer tools, making it easier for you to stay on top of every aspect of your digital marketing campaign.



What use are all the hours you spend researching keywords and topics worth if you don’t properly optimize your content? Even the best of us forget things once in a while.

Yoast is one of the best digital marketing tools for optimizing content for SEO because they offer an awesome free version. Yoast will tell you where to place your keyword, how to improve readability, and perhaps most importantly, let you know what you’re doing wrong so you can improve.

With the paid versions, you can add related keywords, search for semantic keywords within the plugin, get instant internal link suggestions, insights, and more.

Try the free version of Yoast for a while to familiarize yourself with the features and audit your site’s content. When you’re comfortable, upgrade to the paid version to boost your content even further.

HubSpot Marketing

HubSpot Marketing Dashboard

HubSpot Marketing provides an advanced system that brings all of your marketing efforts together, helping your team grow traffic and increase conversions. It has drag-and-drop functionality to design attractive websites with responsive pages regardless of the device used by your visitors.

Website design is only the first step. The software will further assist you in preparing and optimizing relevant and engaging content and distribute it to the right audiences. It allows you to create compelling calls-to-action and personalize messages to address the specific needs of your visitors.

The vendor has an appealing free trial where you can tinker with the features at no cost.

HubSpot Marketing gives you tools like contact forms and A/B tests to develop successful lead generation strategies and decide which visitors have the genuine potential to become qualified leads. The process doesn’t stop here, as it also allows you to give all valuable leads personalized paths to purchase and turn them into paying customers. From there, it will generate a report on your strategy’s impact and contribution to sales.

HubSpot Marketing starts with a free plan as part of the company’s intent to facilitate the end-to-end critical operations of sales teams, offering a dedicated CRM that is free to use and a Sales Hub with a plan likewise starting at $0 per month.

An award given to products our B2B experts find especially valuable for companies

Try out HubSpot Marketing with their free trialVISIT WEBSITEFREE TRIAL

What is unique about HubSpot Marketing?

  1. Create landing pages. HubSpot Marketing lets you create landing pages for your campaigns. It also allows you to distribute both static and dynamic HTML messages that can invoke the response you expect.
  2. Design workflows and prepare enticing content. Even without advanced coding skills, HubSpot Marketing will help you design workflows, prepare, and format content for publishing, and integrate information from other systems.
  3. Optimize your website. The system provides a variety of SEO and social suggestions for you to share content with the right influencers and audiences, and drive traffic.
  4. Turn leads into paying customers. HubSpot Marketing has a lead generation feature that lets you convert your website visitors into customers.

Detailed HubSpot Marketing Review



These days, there are a lot of small businesses, startup businesses and even large organizations that favor Microsoft Word for their accounting purposes. This is because it’s easy to use and relatively flexible. However, it does have its disadvantages, especially when your business grows bigger.

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