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Social Media Analytics Report Excel Template

Due to the high demand for social media reports, we created an Excel-based social media analytics report template. This is a great template for those who like to use Microsoft Excel as their go-to tool for data analysis and reporting.

The Excel-based social media analytics report template is designed to show how we analyze multiple social media platforms on a monthly basis. It includes an overview of the social media activities and covers the top 5 social media platforms: Facebook, Youtube, Twitter, LinkedIn, and Instagram. You can also use it as a starting point and modify it as needed.

Social media analytics report

Use this social media analytics report template to explain your progress and prove your work is delivering results. This social media reporting template allows you to easily fill in the key stats and deliver insights and valuable metrics to stakeholders in an easy-to-understand way. This is an accessible template.

Build Your Spreadsheet On Excel

To begin, open Excel and create 14 columns that will contain the following categories:

  • Date
  • Network
  • Categories
  • Subcategories
  • Target
  • Calls to Action
  • Meta-tags
  • Posts
  • Impressions
  • Comments (replies)
  • Likes (favorites)
  • Shares (retweets)
  • Clicks
  • Total Engagement

An example of a social media analytics spreadsheet template

The last four columns are where you store the engagement numbers for your content. Remember that you can also add weights to measure content based on importance (ie., I only want my clicks to weigh about 30% of a Comment) so that you can refine your total Engagement numbers based on what you have learned.

Since every network has three basic engagement actions: like comment, and share, you should be measuring that user’s behavior or reposting and tagging the author.

Social media report templates for Excel

If Excel is your go-to analysis and reporting tool, then you’ll love these templates.

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Paid channel mix report

If you need to compare your paid performance across Google, Bing, Facebook, Twitter, and LinkedIn, this paid channel mix reporting template will come in handy. You’ll see:

  • Your campaigns performance across all channels
  • Your channel with the most conversions
  • Your best campaigns

Facebook Ads overview report

This Facebook Ads overview template is perfect for client-facing reporting. It provides a high-level overview of your campaign performance. You’ll see:

  • The total number of clicks, impressions, and website conversions, etc.
  • Your top campaigns
  • The origin of your clicks

Facebook Page dashboard template

This Facebook Page dashboard template provides an overview of your organic Facebook performance. You’ll quickly see:

  • Your page clicks, reach, and likes
  • The number of page likes you’ll have with the current growth rate
  • Your best posts

Social Media Report Excel Template

Download here the ultimate Social Media Report template, part of 24 CRM templates for Excel. FREE!

Measuring the effectiveness of your social media content can help ensure the success of your marketing campaigns. This social media report template for Google Sheets, Microsoft Excel, and LibreOffice Calc translates your KPIs into a free spreadsheet report with visual metrics. An invaluable resource that helps you inform your marketing team or managers on metrics such as the number of posts, retweets, gained followers.

Social media strategy template

Whether you’re starting from scratch or looking to improve your current social marketing strategy, you need this essential social media template.

The social media strategy template makes it easy to:

  • Set social media goals that lead to real business results
  • Better target your ideal customer
  • Gather intel on the competition so you can stay ahead
  • See what’s already working and what’s not
  • Create or improve your social media profiles
  • Develop a thoughtful content strategy and set a publishing schedule you can stick to
  • Track your progress and adjust your plan as needed

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

 Social media report template

With this free report template, you can measure your consolidated social media KPIs by consolidating the data into one interface. The template is made for easy KPI tracking so you can see your target progress and goal completion.

You can share the template with your team so they’re more informed about the success of their marketing efforts.

The template also helps you gain valuable insights into trends while tracking changes in metrics like followers, reach, impressions, and engagement on your social media channels.

You can also know where your audience is from, what they like, their professions, gender, and more so you can make better decisions on creative content.

Once you sign up for a trial with Whatagraph, you can download and use the social media report template for free.

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Social media audit template

This social media template will show what is and isn’t working on social media—and what to do next. It’s also handy for identifying impostor accounts, out-of-date profiles, and new opportunities to engage your audience.

Gathering these insights will help you get the most out of your social marketing budget and resources.

→ Get the free social media audit templateTo use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu.

Bonus: Our guide to conducting a social media audit will walk you through each step of the process.

Social media content calendar

This is one of the most important tools to include in your social media toolkit.

A social media content calendar lets you plan and schedule all your social content in advance for maximum impact.

It will also help you:

  • Identify and fill gaps in publishing
  • Remember important dates and events
  • Find your ideal content mix
  • Ensure your content is fresh and performing well
  • Collaborate with teammates and effectively allocate resources

→ Get the free, customizable social media calendar templateTo use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu.

If you need help customizing the template, or you’re looking for more content calendar examples, check out our guide to creating your own social media content calendar.

 Social media analytics report template

To prove the value of your efforts at work or in your business, you need to record and analyze social media performance. You can begin by creating a report that will help you keep track of key metrics for different social networks.

This social media analytics template helps you report on metrics like followers, engagement, shares, views, click-throughs, and more with your team. You can replace the metrics with those that matter to your brand.

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Editorial content calendar

Another type of social media template favored by social media pros is the editorial content calendar.

It compiles all your content projects into one document to help you plan and schedule each release.

The easiest way to organize a content calendar is by using a separate tab for each month within Google Sheets or an Excel spreadsheet. Activities can be broken down by day or hour, depending on the volume and cadence of your publishing schedule.

Your editorial calendar should include basic information about each of these projects:

  • Title or description of the content
  • Links to supporting documents, like content briefs
  • Author or writer
  • Deadline
  • Channels you plan to promote it on

→ Get the basic editorial calendar template and add columns or rows as requiredTo use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu.

 HubSpot social media report template

If you need to report the results of a social media campaign, the social media report template from HubSpot offers a free way for you to share the data clearly and effectively.

The comprehensive template is downloadable in Word, PowerPoint, Google Docs or Slides, and PDF. You can describe the social media channels you use, offer details on brand posts, audience, total engagement or as a percentage of the audience, and changes month over month for each metric.

You also get the earned media data, which includes potential reach, number of mentions, potential impressions, and more.

The template offers a section for you to include your goals, opportunities, key initiatives, and wins for each social media channel.

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Social media analytics report template

Recording and analyzing social media performance is key to proving the value of your efforts.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

But where to begin?

We’ve created a template with tabs to keep track of key metrics for different social networks, including…

  • Followers gained/lost
  • Engagement
  • Shares
  • Views
  • Click-throughs
  • And much more

But every strategy is different, so feel free to replace the example metrics with the ones that matter to your brand.

→ Get the free social media analytics report templateTo use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu.

If you’re new to performance tracking, be sure to read our beginner’s guide to using social media analytics. The article includes a list of analytics tools that make reporting even easier.

 Talkwalker social media report template

If you want to find out what works and what doesn’t in your business or organization, you need to track your social media strategies and owned accounts.

The Talkwalker report template helps you prove that your team’s efforts are effective as it shows that targets are being achieved.

The template helps you compare social media channels to find out the most favored ones among your followers and which ones bring the most success with minimal effort. You also get to see the content that’s working, replicate your successes, and improve failures.

You can compare your market impact with your competitors and see if you’re missing any opportunities to grow your online fan base. This template helps you see the bigger picture and make decisions to prioritize resources based on channels with the highest return on investment (ROI).

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Social media report template

This social media template is for presenting results to your boss, clients, teammates, or any other stakeholder.

Yes, it will include hard data captured in the analytics report template. But, it also includes space for context and analysis. Both are important to include when presenting to people who aren’t as close to social media as you are.

Use this template to make recommendations, share lessons learned, and make recommendations for future tactics.

→ Get the free social media reporting templateTo use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu.

Read our step-by-step guide on how to report your social media results for maximum impact.

 Slidebean social media analytics template

In order to present a complete and full social media analytics report, you need all the actionable insights at your fingertips. Some platforms have different metrics, varying them in importance in relation to others so you need to establish your focus areas early enough.

No matter which channel you use, you need to consider how each post affects the user and define your strategy based on how effective the platforms you use are.

Doing this helps you make tough decisions faster and provide the necessary measurements in the long run.

With this social media analytics template by Slidebean, you’ll get all the visual aids you need to understand the success of your brand on each social media platform.

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Social media image sizes cheat sheet

Okay, calling this a social media template might be a bit of a stretch, but it will save you time on social.

The quick-reference cheat sheet has all the recommended image dimensions for every network. Profiles photos, header images, ads—everything.

You need to get these right. Compelling images help you grab people’s attention and make a good first impression.

→ Get the always-up-to-date social media image size cheat sheet.

Social media bios template

Your bio plays a big role when it comes to compelling people to follow and engage with your brand on social media.

A bio on any network should address five key pieces of information:

  • Who you are
  • Where you work
  • What you do
  • Your brand’s tone
  • How someone can get in touch with you

To make sure you cover your bases, we’ve created easy-to-use templates from bios of top brands on social media so you can create your own in no time.

Simply fill in the blanks and copy and paste the final product into your profile.

→ Get the free social media bio templates for every networkTo use them in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu.

Bonus: read our guide to writing the perfect social media bio for every network.

 Sprout Social’s social media analytics template

If you’re in charge of managing the social presence for your business or organization, you may feel a bit under pressure to show how your efforts are paying off. Your team may also want to know that you’re on the same page, and these are totally fair concerns.

The challenge lies in presenting the data in a way that makes sense to everyone. If you’re struggling to convey your social activities to your team, this template helps you step up your social media reporting.

The template takes your reporting to the next level by providing information by network or cross-channel reports. You can also build it your way to make sure you meet all your needs.

You can also adapt it to your business and the preferred social media channels in a matter of clicks. It’s also easy to edit via Apple Preview for Macs or Adobe on other PCs.

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Social media scheduling bulk upload template

Publishing or scheduling social media posts across multiple networks one-by-one can be a big drain on your most precious resource: time.

But if you use Hootsuite’s social media management tool you can upload up to 350 social media messages at once across multiple networks.

Check out this short how-to video, or read on for the step-by-step instructions and get the template.

Here are the instructions in text format…

Create a . CSV file of all the social messages you’d like to upload, placed in a specific format:

  • Column A: Date and time (24-hour time). The accepted date formats are below. Choose one format and use it exclusively throughout:
    • day/month/year hour:minute
    • month/day/year hour:minute
    • year/month/day hour:minute
    • year/day/month hour:minute
  • Column B: Your message. For Twitter there is a limit of 280 characters, including the URL (which reserves at most 23 characters).
  • Column C: URL (optional). Enter the full URL. You can choose to have these automatically shortened to links.
  • Times must be set in the future (at least 10 minutes from upload time).
  • Posting times must end in either a 5 or a 0, i.e. 10:45 or 10:50. Define only one post per time slot.
  • Duplicate posts are not allowed (it’s bad social media practice).

Unfortunately, Excel often causes formatting issues, so we don’t recommend using it to build your spreadsheet. We prefer using Google Sheets for creating CSV files. You can also use TextEdit (1.7+) or TextWrangler.

Note: If you decide to use Excel, you’ll need to tell Excel that that data in the column is text and not to be changed or it will try to convert your dates into a different display that will fail your upload.

→ Get the free, pre-formatted social media message bulk upload template. Open and customize it in Google Docs or any program that accepts CSV files.

 Social media analytics template by Buffer

If you’re in a pinch and need a quick and fast way to get up to speed with your business or company’s social media analytics, you can turn toward a template to get it done in less time.

Buffer built a simple and free social media analytics template you can use to help you organize all your metrics in one place. It’s a time-saver and lifesaver as it’s easy to fill with a simple data export.

You can take your social media stats and import them to the template, see stats for the past week and how they compare over other weeks, or to your monthly benchmark.

Simply export your data or add stats manually, and the template will do the rest.


This is an excel report template for social media marketing. This can also be used for social media analytics or social media management report. This Template has multiple sheets. There are charts, graphs, lists of websites being analyzed, traffic sources, and people responsible for the content of different social media accounts.

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