Tools to Boost Social Media Engagement

Have you heard about social media tools 2021? I’m not talking about the decade’s hottest new technology, I’m talking about the best social media engagement tools available in 2021. Whether you are looking for tools to boost your analytics, make smarter Facebook posts, or even just toy around with Instagram’s latest update — there are plenty of new tools to help you out.

Social media is a great way to improve your online marketing and provide value to people you follow. It can also drive traffic to your website, blog and social profile. To get the most out of your efforts and be successful, you need the right tools. There are a number of social media management tools and engagement tools available, making it hard to know which one to choose. Here’s a list of some of the best ones for 2021


PostPlanner Tools to Boost Social Media Engagement

Naturally, a big part of your social media is your own content, but a great way to fill in gaps and ensure you’ve always got interesting content going out on your channels is to share other content that is relevant to your industry. The problem with that is, finding the right content that fits your audience and that is likely to actually result in increased engagement can be incredibly time consuming.

Instead, you can use PostPlanner to help you find awesome content that is already performing well on social media. Find the best content, schedule it, and see how it performs! PostPlanner can handle all of that if you want it to (or you can simply find the content and then use another tool to schedule it if you already have a preferred tool).

We like PostPlanner because of how much time it will save you. When it comes to content marketing, the majority of your time should go towards developing your own quality content, not searching the Internet. PostPlanner takes over that role for you, and allows you to schedule those posts at optimized times to help even further the potential for engagement.

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OneStream Tools to Boost Social Media Engagement

The past few years has seen a major increase in live video. People love it! It is a great type of content to incorporate into your social media marketing strategy, but let’s face it, it isn’t always convenient. Instead of finding the perfect time to record your live stream, why not pre record it and stream it at the optimal time? You can do that with OneStream!

Research shows that people will watch a live video three times longer than a pre-recorded one. Instead of live streaming at 2am when you finally have time to record, you can use OneStream to produce quality ‘live’ video content, and then schedule it to stream at a better time.

We recommend scheduling your live videos for various times in order to see what results in the best engagement rates. Maybe your audience is comprised of night owls and they want to watch your live video at midnight! Or, perhaps you find the best results posting around 7pm when people are home from work, or 12pm while they are at lunch. You won’t know unless you try. OneStream makes it far easier for you to try out various times without having to actually stream live at those times. Record your video at a time that is convenient for you, and stream them whenever you want!

OneStream connects with most of the major social media platforms that have live video capability- including YouTube, Facebook, and Twitter.


IFTTT Tools to Boost Social Media Engagement

We have discussed If This, Then That (IFTTT) in the past when we rounded up our favorite marketing automation tools. It made our list again for social media engagement tools because it is so useful, quick, and best of all- free.

Part of what makes social media marketing so time consuming these days is that there are so many different platforms to keep up with. A tool like IFTTT helps make it easier to keep all of your platforms updated with recent posts. Previously, we discussed the ‘recipe’ that will share your Instagram post on Twitter to look like a native post (instead of that annoying Instagram link that no one clicks on). The result? Better engagement without having to spend any more time!

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Another recipe we like (as shown above) will upload your Instagram posts to an album on Facebook. This is a quick and easy way to share your content on multiple platforms in order to maximize your engagement potential without having to manually upload your photos to numerous places. One and done! We love a good time saver, and IFTTT is just that.


Statusbrew is a full fledged social media engagement tool that supports Instagram, Facebook, Twitter, YouTube, LinkedIn, and even Google My Business.!

It empowers you to make each customer feel valued and ensures long-term loyalty by responding quickly to customer queries across social with Statusbrew’s unified Engage inbox.

One Inbox For All Your Messages

Get real time updates about all your conversations and messages from Facebook, Twitter, Instagram, LinkedIn into a single stream.

Automated Workflows

Automatically hide, delete, reply & assign conversations to your team based on their status, type, and social channel. Statusbrew’s notification system notifies you instantly on the most convenient channel (for real-time responses) be it Slack, Mobile, Desktop, & Email.

Actionable Insights

Understand which days and hours your team is busiest in a day, measure their performance by analyzing their response time, conversation volume, and conversations closed.

and much more!

Take a look at Statusbrew’s engagement features & claim your free 7 day trial for Statusbrew when you sign up.


Hootsuite help you provide efficient & personalized customer service on social media. Hootsuite’s social inbox helps you monitor & respond to messages from different networks.

You can set permission levels for team members, quickly create and assign tasks. Through a single dashboard, any team member can respond to messages, comments, and mentions promptly.

Summing Up: Hootsuite is one of the best & most used social media engagement tool in the market right now. But it does have a couple of issues, such as the dated interface and a steep learning curve.

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Socialbakers is another social media engagement software that uses AI (artificial intellgence) for its inbox automation features.

Socialbakers has a suite of engagement features such as conversion tracking, contact management, sentiment analysis, multi-account management, and much more.

Summing Up: Socialbakers does have a lot of features that’ll help you manage your social media efficiently, but they all come with a hefty price tag. It is quite expensive for small and medium businesses, which hinders the use of it for them.

Zoho Social

Zoho Social is the next social media engagement tool on our list. It is a real-time social media monitoring tool for your business.

Zoho social lets you monitor hashtags and keywords, find new leads, and listen to what customers say about your brand on social media.

Summing Up: Zoho Social offers a lot of features for its pricing. But does not provide enough bells & whistles if you’re managing social as a team. It also lacks YouTube & Pinterest integration, which can be off-putting for many.


Social media engagement tools are useful for businesses and brands. In fact, 93% of marketers use social media and 81% of them have publicly expressed their commitment to using social platforms to help their business grow. So, they’re pretty important when trying to find the best social media engagement tools!

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