Want to learn about social media monitoring tools? you’re on the right website. Here we have reviewed most popular social media monitoring tools, and also included top social media monitoring platforms for brands. In this article, you will find everything you need to know about social media monitoring tools in one place.
What tools can you use for social media monitoring? To help you out, we’ll be going through some of the top social media marketing tools for monitoring and blocking mentions about your brand. Additionally, we will give you tips on how to customize individual platforms for effective social media monitoring. Let’s get started.
Hootsuite Insights
Hootsuite Insights integrates Iris, an AI analyst, into its platform to give you a social listening tool that translates data from real-time conversations into insights at a faster rate. It’s also capable of helping you measure your risk and opportunities, allowing you to maintain a competitive edge.
This social media listening tool offers solutions that can help simplify consumer research while allowing you to monitor trends in real-time. Hootsuite Insights lets you set alerts that can aid you in protecting your brand reputation and respond quickly to online conversations that cause concern. These alerts instantly notify you when something unusual happens, such as sudden spikes in volume or brand sentiment.
PRICE:
Hootsuite Insights’ paid plans start at $19 per month for the Professional plan. The Team plan for three users costs $99 a month, while the Business plan, which covers five users, goes for $599 per month. An Enterprise plan that covers unlimited users is also available.
PROS:
- Site coverage includes tracking mentions on forums, blogs, and news sites, not just on social media channels
- Data visualization capabilities
CONS:
- No free plan for individuals
- Relatively expensive monthly fees; professional plan only covers one user
Agorapulse
Agorapulse is an easy-to-use, all-in-one social media listening tool that’s equipped with practical and powerful features. It offers a unified social inbox, which lets you manage all your messages, comments, and reviews in one place. It also has intuitive publishing, which lets you plan and integrate content for all your social media channels, social listening capabilities, and access to insightful analytics.
PRICE:
While it offers a free plan, Agorapulse’s paid plans start at $79 per month (when billed annually) for Pro, followed by the Premium plan at $159 a month, and Enterprise (price available upon request), which is for companies that want flexibility and full control.
PROS:
- With add-on features for customization
- Shared calendars for collaboration
- Resources for free social media marketing tools
CONS:
- Paid Pro plan has no access to team reports and shared calendars
- No Google My Business or Pinterest integration
Sprout Social
One of the most well-known social media listening tools, Sprout Social enables teams and organizations to uncover trends and gain insights from social data. Its capabilities, which include listening, publishing, engagement, and analytics features, let you optimize your operations across different areas of your organization.
Sprout Social’s social media management and software solutions can help you make informed brand and business strategies, as well as more strategic decision-making processes. Its core features include audience analysis, consumer research, influencer recognition, campaign analysis, and competitor comparison.
PRICE:
Sprout Social’s Standard plan starts at $89 per user per month and is equipped with tools, such as a social content calendar and an all-in-one social inbox, to help you get started. The Professional plan costs $149 per user per month, while the Advanced plan goes for $249 a month per user when billed annually.
PROS:
- User-friendly platform with seamless network and business integrations
- Premium solutions, such as premium analytics and employee advocacy, can be added to any plan of your choosing
CONS:
- No free plan
- Increased costs when adding a new user, as plans are charged on a “per user per month” basis
Falcon

Plans: Essentials $129/mo, Full Suite Custom Pricing. 14-day free trial.
Falcon is a social media listening, publishing, advertising, measurement, and customer data management platform. Its social listening tools give a clear picture of what’s happening and who’s involved.
You can use them to identify popular topics and hashtags to follow to better design your campaigns and content. You can keep tabs on conversations taking place around your brand and products.
Falcon.io gives you much flexibility. You can track anything from brand names, topics, and keywords to phrases, refining your queries with advanced parameters. Indeed, if you have a global audience, you can track and engage wherever you have followers. In addition, you can filter extensively, accessing and viewing data by keyword, source, demographics, influencers, and content type.
Falcon offers sentiment analysis in multiple languages, marking mentions as positive, neutral, or negative to help you prioritize engagement. Users can set notifications to alert if there is a spike in specific mentions. You can react to negative publicity before it gets out of hand. To assist with this, you can set up automated reports of trending topics and mentions, sending them directly to your inbox.
With Falcon.io, you can identify influencers who interact with your topics of interest and, as a result, create strategies for collaboration and brand growth. You can also produce audiences from any social listening project – groups of people who meet specific criteria you set.
Brand24

Plans: Plus $49/month, Premium $99/month, Max $199/month. 14-day free trial.
Brand24 provides you with social insights into what people say online about your brand. Unlike some of its competitors, Brand24 targets businesses of all sizes, with a $49/month package for small or new businesses.
It shows you a mentions feed, where you can discover what people say about your brand and take action in real time. You can join in and engage in discussions directly from Brand24.
It shows you a Discussion Volume Chart, graphically depicting your brand’s mentions, so you can easily see any surges in brand mentions, and discover if there is a problem. Indeed, it provides full mention analytics, giving you a better understanding of who is talking about your brand online.
Brand24 has developed their own Influencer Score, to help pinpoint your industry influencers, so you can begin making contact with the people that matter in your niche.
It also includes sentiment analysis – not only can you see mentions of your brand, but it gives an indication of whether these mentions were positive, negative, or neutral in tone.
Buffer
Price: Free+
Buffer creates an omnichannel experience for your social media and community teams.
The tool makes it easy to find the conversations that matter most, join conversations right away, and delight your audience — that’s because you can post content and engage directly in the replies from one centralized dashboard through a team-shared inbox.

Buffer Features and Compatibility
- Plan effective social campaigns using the scheduling and publishing features.
- Monitor your team’s performance by measuring engagement and audience behavior with the reports and analytics tools.
- Use the story monitoring feature to record and analyze your stories on channels like Facebook and Instagram.
- Integrate social platforms that Buffer supports including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Conclusion:
Social media monitoring tools are tools to help you find what people are saying about your brand, topic or competitor on social media. Social media monitoring has been growing in popularity over the past few years. At the same time, social networks have become more important than ever before in terms of marketing and branding. This means more people have a say in what you’re selling, who you employ and what you do.