Creating content has now become a crucial aspect of social media marketing. And because editors and writers are always complaining about writer’s block, learning about new content creation tools can actually help free the flow of information. It is for this reason that I have decided to write an article about top content creation tools.
The content creation tools field has expanded greatly over the past few years. While once, most website content was created on Word documents and e-mails, there are now many options for the average user to create websites, blog posts and even books. We run down some of the top content creation tools and outline how they can be useful to you in your everyday life.
This content will cover Top Content Creation Tools. The word, “create,” puts a sparkle in the eyes of most people. Whether you are a business owner or marketing manager, you are probably aware of the important role that contents play in building a relationship with your target audience. Otherwise, why else would you be reading this post?
Content creation is the content marketing plan for most businesses. Simply stated, it’s the creation of content for your audience. Whether it be video, written blog posts, content for social media, slideshows or infographics, there are many different tools you can use to create content for your target audience.
Content Planning and Research Tools
Animoto
Animoto is another great video platform that allows non-experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have and your ambition!
Animoto does offer a free version, if you don’t mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
- Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
- Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. There are many ways to use video in your social media marketing, so make sure you do some research to find out the best route for you.
Knowing how to create a great video is one thing but understanding how to create good marketing videos is another. Consider a social media and marketing course to use video to its full potential!
Placeit
One more video tool in this list is PlaceIt. This image and video tool allows brands to showcase their products and digital designs in realistic web/video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images.
A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
- Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
- Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
Designspiration
So, you’ve been left to your own devices but you don’t exactly consider yourself the most aesthetically inclined.
That’s okay, Designspiration has you colored, I mean, covered…
Select their handy paintbrush, select up to five colors, and get ready for a host of visual ideas and concepts to help bolster your creativity. Okay, so they’ve got you colored.
PhraseGenerator
Turning quotes into graphics for social media is more common than not these days, but if you don’t have anything to contribute to the conversation, how can you reap the benefits?
Unless you’ve got talented in-house writers who can shell out some serious inspiration, best to stick to the classics. And now, they are easier to find than ever. While fairly rudimentary looking, PhraseGenerator let’s you mine academic, financial, political, historical, and even headlines, to surface the perfect motivational sentences for your audience.
ThingLink
Take your images, graphics, and videos and make them interactive. Tagging important elements with rich links not only drive deeper engagement, but also meaningful conversions.
Use ThingLink to enhance the shopping experience, capture audience attention, and deconstruct ideas. It’s having the power of a Pinterest shopping button right on your owned, native content.
Google Trends
With Google Trends, you can understand the popularity of a keyword, search term, or topic among Google search users. Considering that the majority of web users use Google, you can find trending topics in your niche.
This tool is also useful for gaining a competitive advantage in your industry and being the first to jump on a new trend.
Pricing: Free
AlsoAsked.com
As a content marketer, I find AlsoAsked quite resourceful when doing keyword research for blog posts. You simply need to enter a search term, select a language and region. AlsoAsked gives you a visual map of all related questions it scrapes from Google’s People Also Search section.
Moreover, it can multiply the questions generated in the first results. You can export the results in CSV format with the Lite plan. Otherwise, this tool is free for limited use.
It’s an excellent content tool to sketch out the outline of your content around SEO.
Pricing: Free for 10 searches a month.
AnswerThePublic
AnswerThePublic works in a similar way with AlsoAsked. It is a keyword tool that visualizes search questions and suggested terms. Once you enter a topic, select a location and language, it lists all possible questions around question words like “why, when, what, how, which, etc.”
It gives you results as questions, prepositions, comparisons, alphabetical, and related. You can save the visualization as an image or export it in CSV format.
Pricing: Free to use with limitations. Upgraded plans start at $99/mo.
Semrush Topic Research Tool
SEMrush Topic Research Tool is a great tool to quickly come up with content ideas and plan out your content effectively. You just enter a topic and target location, then it provides you with potential ideas around the main topic.
Moreover, it allows you to enter a domain to find content on.
Pricing: Price plans start from $99.95 per month, but it also comes with SEO, content, social media, and PPC tools.
BuzzSumo
BuzzSumo is another content creation tool that is helpful in generating content ideas. This tool pulls popular posts based on keywords. It comes with a bunch of filters to narrow down the results based on language, location, journalist, date, and more.
The results can be sorted based on their total reach in social networks like Facebook, Twitter, and Pinterest. You can also set custom filters to further narrow down the results.
BuzzSumo has a free Chrome extension as well.
Pricing: Free for 10 searches a month. Paid plans start at $99/mo.
Grammarly
Grammarly is my go-to grammar and spelling checker tool. If you want to rank on search engines and provide a better user experience for your readers, your content should be error-proof.
This tool checks your content for grammatical errors, misspelling, plagiarism, as well as the tone of your content. It also has a Chrome extension, which comes in very handy when typing something on almost all web platforms.
Pricing: Free plan available. Paid plans start at $29.95/mo.
CoSchedule Headline Studio
This one is another one of my favorite content creation tools. CoSchedule’s Headline Studio analyzes your content’s headline and gives a score to it based on different factors like SEO, emotional words, uncommon words, word count, clarity, and more.
You can use it to optimize your headlines and craft the best-performing ones to rank higher on search engines and drive organic traffic to your site. In short, it is a simple yet powerful tool for your content creation process.
Headline Studio has a Chrome extension as well.
Pricing: Free plan available. Paid plans start at $9/mo.
Copy.ai
This one is for lazy content creators (guilty as charged) or whenever you feel lazy to write everything from scratch. Copy.ai leverages artificial intelligence to reduce the time and effort you spend on copywriting. Essentially, this tool writes your copy for you.
It makes sure the copy it generates sounds as authentic as possible. You can tweak the content you like among the choices it provides. What can Copy.ai write for you?
- Product descriptions
- Blog posts
- Social ads
- Startup copies: brand voice, motto, value proposition, etc.
- Email copy
- Sales Copy
- Social media captions
Pricing: Free trial available. Premium plans start at $35 per month.
If you haven’t tried this tool yet, I suggest you go and test it out on its free trial. An alternative to this tool that is also worth mentioning is Ryter. It is relatively cheaper for $29/m with a yearly plan. But copy.ai excels in many ways compared to Ryter.
Audacity
If you have recorded your voice for a podcast or a video and it sounded like a dying frog, Audacity is the right tool for you. Audacity is a free, open-source, multi-track audio editing and recording software.
You can use it to record live audio, edit it (reduce noise, adjust speed, etc.), and export it.
Pricing: Free.
Content creation tools for social media:
1. Pablo
With Pablo, an extension for Buffer, you can overlay your message, quotation, or snippet of content onto a beautiful photo or a positive image. After installing the Pablo buffer app in your browser, you can highlight a catchy phrase or pithy quote from a blog or article. Just right-click, send the phrase to Pablo, and pair it with an appropriate image. In just minutes, you’ll have an attractive bit of content for your social media channels.
- Cost: Small Business at $99/month, Medium Business at $199/month, Large Business at $399/month
- Skill Level: Beginner to intermediate
- Time/Effort Needed: Depends on the number of social accounts and posts
- Best For: Small, medium, or large businesses
2. Qzzr
Who doesn’t love a fun quiz? Okay, that might sound a little crazy if you’re still in school and the term “quiz” haunts you in the night. That said, quizzes, if done right, can be an excellent way to engage your audience online. According to the Qzzr team, you can “create, embed, and share your own quizzes” with their easy-to-use tool. Not only does a quiz earn you more traffic, clicks and shares, it can also give you valuable insight into your target market if you design it well.
- Cost: Basic level is $24.99/month; Pro level is $199/month; Team level is $999/month
- Skill Level: Beginner to intermediate
- Time/Effort Needed: Under an hour to create a quiz
- Best For: Small- to medium-sized businesses
3. Piktochart
Piktochart helps you out when you don’t have the funds to hire a professional designer. By using the templates and functions of Piktochart, you can quickly create spot-on graphics to use on social media. Grab a pre-sized template that appeals to you and your audience; customize it with your data, fonts, and colors; and then make it part of your social media output for the day. It’s fast, economical, and effective.
- Cost: Basic level free; paid packages start at $24.17 per month and range up to $82.50 per month, billed annually. Month-to-month plans also available.
- Skill Level: Beginner to intermediate
- Time/Effort Needed: Just minutes to create a graphic
- Best For: Small- to medium-sized businesses
4. Pixabay
At Pixabay, you can access over 1.2 million free stock photos, illustrations and vectors. When you need an image or two to spice up your social media content, just stop by Pixabay and do a quick search for videos, photos, or illustrations related to your topic. All the images and videos on Pixabay are totally royalty-free, and you are allowed to use them without attribution for commercial purposes.
- Cost: Free, donations accepted
- Skill Level: Beginner
- Time/Effort Needed: Just minutes to find a photo or illustration
- Best For: Small- to medium-sized businesses
Conclusion
Content creation is not an easy task to accomplish. There are so many things to consider that novice writers often get overwhelmed. From putting together a few basic resources, building your creative skills, to effectively and consistently publishing content from day to day, blogging can be difficult and time-consuming.
Top content creation tools is a list of online tool that you can use to automatically create engaging media content on social media channels. You know the benefit of social media engagement and how important it is to be there as much as you can especially as a business or an individual that are looking to increase your exposure and sales.