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What Are Digital Tools

 Do you want to learn more about digital marketing tools? Or you want to find tools of digital marketing? Have a look at these best digital marketing tools! These tools are useful for all type of digital marketing, social media marketing and also internet marketing.

These days, the digital world seems to get more complicated. Tools that promised to make your life easier now seem to grow in complexity by the day. Swamped with options, many marketers find themselves flummoxed and confused when choosing marketing tools for their own business. But there are far too many marketing tools choices out there. What are the best tools? Here’s a list of digital marketing tools that work. You might have heard about a few tools of digital marketing. But one thing that is surprising that there are many different tools in digital marketing. Here we will tell you about some popular and best digital marketing tool list.


Get this: email marketing is used by eight out of ten marketers.

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This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.

With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.

While there are alternatives, this tool remains one of the best, for many reasons:

  • History dating back to 2001, well before most companies began using email marketing
  • Self-service support options, ensuring that you can quickly find answers to all of your questions
  • Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month

When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.

mailchimp digital marketing tool


hootsuite digial marketing tools

Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.

Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.

Hootsuite offers tons of features to help you grow your business. For example, you can:

  • Identify influencers for your marketing team and leads for your sales team
  • Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
  • Take advantage of pre-written responses
  • Schedule posts when your audience is most active (even if you’re asleep!)

Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.

Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.


If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is our team’s favorite all-in-one digital marketing tool. This tool provides assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush’s latest update features enhanced content marketing, advertising, and social media tools as well. 

SEMrush offers free and paid subscriptions. With a free account, you are limited in your ability to pull data and use some of the tool’s features. This is why we suggest starting out with a 14-day free trial to explore some of SEMrush’s popular functions.


HubSpot is an essential tool for all things necessary for executing a seamless inbound marketing strategy. At SMA, we use HubSpot as our CRM and CMS, as well as for email marketing, blogging, social media and to build landing pages. You can even review important KPIs using HubSpot’s new and improved analytics tools. If you’re looking to learn more about inbound marketing, HubSpot Academy offers a large collection of free certification courses that will teach you useful information to help you grow your marketing strategy. 


Digital marketing tools - Spyfu

With Spyfu, you can increase website traffic through customized SEO recommendations, track your keyword rankings on different search engines such as Google, Yahoo and Bing and execute in-depth SEO competitor research. It also helps in domain search. 

Cost: Spyfu is a paid tool with unlimited downloads and data post subscription. 


My day starts and ends with Trello. Along with my calendar and Slack, it’s one browser tab that I never close. 

I use Trello to keep everything I’m working on organized. A Trello “board” is organized into a number of columns of your own design. These represent steps or stages of completion. Then, you use “cards” to represent projects, and you move these between columns as projects progress.

Canva Business

If you have done any sort of marketing, then you have most likely already heard of Canva. As a free design platform, it’s currently one of the most recognizable marketing tools available. However, Canva Business is a bit different.

With an upgraded plan, you get a digital library of design templates and elements. Users may use the drag-and-drop feature to create custom content for marketing purposes. The biggest bonus is that you don’t need a dedicated graphic designer. Anyone on your marketing team can use this application.

Google Analytics

Google Analytics is an obvious choice for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight into how your users are engaging with your site. 

If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full potential.

Screaming Frog SEO

Screaming Frog is an easy-to-use SEO crawling tool. This tool provides important SEO-related information about your site that you can download and keep on file for reference. Screaming Frog covers everything from basic on-page SEO elements to more high-level insights like HTML, CSS, and Javascript.

We like to use Screaming Frog to help identify any site errors that may be impacting SEO. You can link this tool with others like Moz or Google Analytics for even more information.


Frase is an awesome content optimization tool that every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. Use Frase to optimize your existing content or help you write new and improved content. 

Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content. 

Frase is a paid tool, but they do offer a free trial so you can test it out before making a commitment. 


BuzzSumo is a research and monitoring tool that can help identify trends around specific topics. This tool can help you generate blog or social media ideas, create high-performing content, monitor your brand’s performance, and identify influencers you may want to consider partnering with. Though BuzzSumo is a paid tool, you can register for a free 7-day trial to test it out before committing to a subscription. 

Facebook Ads Manager

Digital marketing tools - facebook ads manager

Facebook Ads Manager is a tool that allows you to run ads on both the popular social media platforms, Facebook and Instagram. You can run ads in the Stories section, in the videos, post section, etc. 

Cost: The tool is free of cost and like Google Ads, Facebook Ads Manager runs advertisements on a bidding system. Find out how Facebook bidding works. 


The digital industry is one of the fastest growing industries in the world. Many marketers and companies around the world are striving to be successful with their digital marketing efforts as this has become a vital part of every business. Learn what are some of the top tools of digital marketing that can help you enhance your digital strategies and strategies.

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