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What Are the Best Sales Tools for Startups?

Finding sales tools for startups can be a real challenge. If you are doing your research, you will find tons of cool features that each sales tool offers. The problem is that these features are not always necessary or beneficial for your business. The “cooler” the sales tool, the harder it becomes to find what are the best sales tools for startups. Some of them are even too expensive! This is why we put together this article — we want to help you out and point out what we consider to be some of the best sales tools that you could use when starting your business.

Every startup faces challenges on the path to steady growth – and having the right set of tools in your tech stack can make a world of difference.

Whether you’re just starting out and trying to land your first customers or trying to keep your momentum going by optimizing your sales process, you should take advantage of a range of startup sales tools designed to make your job easier.

That’s why we put together this list of startup sales tools that will help you find and attract qualified leads, close more sales, and accelerate your business’ growth.

Sales tools are unique and a technocratic way of growing your company exponentially. Therefore, spending time, resource and energy on sales and marketing never really go to waste and this is where sales tool for startups come into play. 

Unfortunately, many sales professionals focus on the wrong aspects of the whole sales process. For example, some of them are mostly concerned about managing their sales funnel rather than concentrating on closing deals. 

Luckily, the internet is inundated with a myriad of automated sales tools for startups that can manage the whole sales process for you. Using these sales tools, there is no chance that you miss out on something extremely vital.

Sales and marketing go hand in hand, but the two terms are often confused with each other. Sales is generally defined as efforts to generate demand for a product or service by encouraging people to buy it. Marketing is the process of determining the target market for your product and convincing them to purchase it. Often times, startups get thrown off by who should really be responsible for sales and marketing inside their business.

#1 GrowthList


Growthlist offers a comprehensive database of 5,000 B2B tech companies in growth mode: companies that are either hiring aggressively or were recently funded.

The list features a description for each startup, links to their social media profiles and blogs, details of the founder/CEO (along with their email address), and more.

It’s a great source of leads for startup teams to put into their sales funnel and start converting into customers.

*Only 100 copies will be sold, so you better be quick.

#2 Reply

Email prospecting and sales automation tool Reply automates personalized emails and follow-ups. The platform allows users to send an email with automatic follow ups, connects replies to your mailbox and provides detailed analytics such as delivery, click, open and response rates.

It’s an effective way for sales teams to save up to 10 hours a week on outreach and allow them to spend spend more time on the actual selling.

#3 Saleshandy

SalesHandy is a Sales Engagement Platform For Data Focused Sales Teams. SalesHandy interprets The Engagement Level of Prospects & helps Inside Sales Team Close Deals Faster. SalesHandy consists features like Email Tracking, Mail Merge, Email Campaigns, Email Templates, Document Sharing & Tracking, Live Pitch & Screen Share. All these features make salespeople highly productive and help sales team reduce sales cycle time, increase closure rate & ultimately revenue. SaleHandy is a tool which collects such behavioural insight and presents — them in an actionable format.

There is a Chrome Extension available for SalesHandy. Users can track their emails getting analytics of Open rate, CTR and much more. In addition, users can share their templates(both Personal & Team), Files and Filelinks directly from Gmail. Also, It provides Bcc to CRM feature for CRM integration.

#4 Marketo

Marketo offers powerful marketing automation software to engage prospects and engage customers via digital marketing.

The platform offers a suite of applications to drive engagement from one place, from personalized display ads to predictive content.

With an integrated approach to customer marketing, sales teams can benefit from increased insights and creating effective automated sales campaigns.

#5 Nimble

Nimble is a high-end CRM system that makes use of social media. The platform automatically updates itself with relevant prospects from various data sources and imports contact information and social media profiles from your existing network.

Nimble’s relationship intelligence allows sales teams to easily identify key contacts and turn connections into conversations and relationships into revenue.

#6 Clearbit

Clearbit offers a number of APIs designed to help businesses grow. Their products include Enrichment, which parses emails or domains for qualified leads, Discovery, an extensive company lead database and Prospector, which finds specific company contacts.

With a variety of products and APIs, Clearbit allows sales teams to choose exactly what tools they need.

#7 is Gmail plugin that optimizes gmail inboxes for sales teams. The plugin lets you import salesforce contacts, offers open tracking, a “send later” feature, reminders and email snoozing.

It’s a useful way to upgrade an existing service to help teams close more deals, build deeper relationships, and save more time.

#8 Base

Base is a CRM and sales platform aimed at business, mid-market or enterprise sales teams. The software offers a wide range of features including sales reporting and analytics, email intelligence and sales management.

Offering an up to 80% increase in new leads, Base can help teams process sales across their team.


H ow do you find the right sales tools for startups? In the past few years, I’ve worked with thousands of entrepreneurs and startups on their growth. My recommendation to them has always been the same: look at your biggest problem first.

Today, startups are the talk of the town. It seems like everyone wants to get into the game of founding their own startups. That is not surprising, because it’s not only startup founders that profit from their companies today. There are many ways to make money off of startups for you even if you don’t work there, which is great news for people who want to get in without taking too much of a risk.

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