Advertising software free download is a term used when online marketers are sharing tools and apps for advertising. These tools stimulate your potential customers to take actions like visiting your website, completing some offers or subscribing for newsletters. This can be done via many platforms like e-mail marketing, lead generation, pay-per-click service etc. Below you will find the list of advertising software that you might find useful in your marketing campaigns
Advertising software has become an integral part of business these days. It helps sales people and ad agencies to create, design, produce and distribute ads according to company guidelines. But these days you can find a plethora of software in the internet that help in designing and creating ads which are appealing and eye catching. If you are looking for software to create better advertisements then you have come on right place. In this article we will discuss about Free Software For Designing and Creating Advertisements
There are many types of software used for advertising purpose. In this blog I explain different kinds of software which are being used for advertising in formal and informal markets. These software can be categorized based on the type of businesses into educational software, business management software, database management programs, accounting software etc.
“Which software is used for advertising?” Software advertisement examples, do I need to? “It can be hard to find the best software for your business, but once you have it isn’t always easy to figure out how to start using it.
What are the features of marketing software?
Marketing software systems vary from straightforward to complex, depending on the industry and target businesses. Below, however, are some of the essential features and functions of a good marketing software:
Multi-channel reach. A good marketing software must be capable of reaching the target audience across today’s known channels. Although phone calls and emails still exist with the latter still being recognized as an efficient way to connect with a customer, platforms like social media are the hub for potential customers.
Campaign management. This function provides tools that help automate your marketing campaign processes, which include launching campaigns and keeping track of their progress.
Lead management. Proper management of leads can do wonders when it comes to increasing sales efficiency. With tools essential to lead generation and nurturing you will also be able to gather relevant data regarding your potential clients that can help you tailor sales outreach for different types of prospects.
Reporting and analytics. A good marketing software system must be capable of generating essential data and organizing them in logical and comprehensible reports. This way, you will be able to make data-driven decisions based on the results of your marketing campaigns.
Integrations. Marketing software are more effective when integrated with other systems and/or applications. Useful integrations would be CRM, sales software, and more.
Yesware is an email platform which makes it easier for salespeople to manage and track emails and thus close more deals. The platform tracks email opens, provides in-email analytics as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft Dynamics and Oracle CRM saving time and increasing efficiency. Yesware raised $4 million less than a year after its initial seed funding round, making it a startup to watch this year.
Sailthru
Sailthru aims to increase user engagement and conversion through smart data which marketers can use to better understand and respond to users in real time. This results in a personalized user experience in the form of targeted emails, for example, or a homepage tailored to an individual’s interests. Sailthru’s clients include Business Insider, AOL . Huffington Post and Newsweek among others. The startup recently raised $19 million.
Optimove
Optimove’s retention automation platform leverages proprietary customer modeling technology to help marketers at online companies maximize the value of every customer. The software helps Internet businesses convert more leads, increase customer spend and engagement, reduce churn and win back more lost customers. By affecting customer behavior through highly-relevant, personalized offers and incentives, Optimove helps businesses — including clients like Conduit and GetTaxi — understand customers and maximize revenue.
Influ2
Influ2 is a person-based ad platform meant specifically for B2B. With the tool, show your ads to specific people and then measure the success of the ads among those targeted. Here are some other things you can do with Influ2:
- Select individuals to see your ads so they’re highly-relevant and targeted.
- Improve brand awareness and recognition by only displaying curated ads and information to hand-selected audience members.
- Connect Influ2 with your HubSpot CRM to sync contacts and targeting efforts with Sales and Marketing.
- Use the Name-by-Name Tracker feature to see the names, emails, titles, companies, LinkedIn profiles of the people who interact with your ads.
- Determine the best time to reach out to a prospect by tracking their engagement via views and clicks.
- Keep your current customers engaged with person-based ads by offering relevant and informative content when they need it.
Price of Influ2
Contact Influ2 for demo and quote.
Adstream
Adstream is an all-in-one digital asset management and ad delivery solution for broadcasters, publishers, and online services. It’s a Connectivity Suite, meaning it integrates and connects all aspects of your marketing including digital asset management and delivery, traffic management, media automation, and analytics. Here are some more notable capabilities:
- Use a single workflow across marketing teams for total transparency and easy collaboration while organizing, creating, and sharing digital content.
- Distribute your digital content among Adstream’s 79,000 global media destinations that the platform can connect you to.
- Auto-adjust your content so it suits the different areas it’s being shared in around the world.
- Add your incoming ads to the Traffic Management Inbox — here, you can easily review those ads as well as make edits, approve, and send them to another individual or team (e.g. Production).
- Automate different workflows, or aspects of your workflows, to increase efficiency such as processes related to clearance or usage rights.
- Measure the success of your digital campaigns and processes behind them with analytics, real-time reports, and tracking.
Price of Adstream
Contact Adstream for a quote.
6Sense
6Sense is an account-engagement platform with account-based advertising capabilities. The platform uses AI, big data, and machine learning to help you understand and identify your target audience’s buying behavior, prioritize sales and marketing accounts, and create and share personalized and engaging campaigns/ content. Let’s look at some more features:
- Engage your target audience members at scale with highly relevant, unique, cross-channel messages.
- Use account data to create targeted display ads that help you reach key players at target accounts.
- Align Sales and Marketing as a single revenue team on the platform to accurately measure your account-based success.
- Segment data about your target accounts for insight into the success of your campaigns among those specific accounts.
- Use AI to help you predict prospect and account behavior throughout the buyer’s journey so you know when to target them with your ads, campaigns, and personalized messaging.
- Refer to the platform’s Intent Data to discover which accounts are in the market for a product or service like yours with buying signals on first and third-party websites.
Price of 6Sense
Contact 6Sense for pricing information.
Email Marketing
Now one of the oldest digital mediums, email is experiencing a resurgence after being overshadowed by social media. In Salesforce’s 2015 State of Marketing report, 60 percent of marketers indicated that they saw email as a “critical enabler of products and services,” an 18 percent increase from the year before. Fifty-nine percent of respondents planned to increase their spending on email in 2015.5
Why is email popular again? Because no one ever stopped using it. By the end of 2017 there will be an estimated 4.9 billion email accounts, and the majority of consumers still check their email on a daily basis. The ubiquity of mobile devices is also contributing to email marketing’s popularity: a reported 65 percent of all email is now opened first on a mobile device.6
From a software perspective, email marketing platforms have grown more powerful and simpler to use. Many feature drag-and-drop interfaces that allow users to construct visually appealing emails without having to ever use HTML or CSS coding languages.
Due to the significant consumer demand for more personalized, relevant email content, segmentation is a feature found in nearly all email marketing software. The extent to which a user can segment a database depends on the software. Another common feature is A/B testing. As the name implies, this feature equips users with the means to split test emails and see which version draws the most opens or clicks. Again, the power of this feature will depend on the software.
Responsive email templates are quickly becoming the norm for email marketing software. Given the earlier statistic regarding mobile email consumption, it’s easy to see why responsive design, i.e., design that adjusts the content to fit the browser or device used to view it, is now a common feature.
Campaign Monitor
Campaign Monitor is email marketing software with advanced visual editing features and personalized segmentation. The visual editor allows for drag-and-drop email builds, or you can code custom templates with the HTML builder. Use Campaign Monitor’s library of templates or quickly build your own emails and turn them into branded templates for repeated use. Companies can also use the advanced segmentation tools to drill down into their data and find the best personalized message for each customer.
Pricing is based on the number of emails you send per month and what level of support you’ll need. The HQ edition manages email campaigns for several locations at a custom price.
Mailchimp
Mailchimp is an email marketing software that’s backed by a whole platform of marketing tools. Set up automated email campaigns connected to your customer data, and choose from a variety of email templates or build your own with the visual editor. Mailchimp is designed for small businesses, ecommerce companies, and larger retailers who are growing their online connections.
Purchase Mailchimp in a monthly subscription or annual package, and choose from three levels of service based on the number of contacts. Mailchimp also provides a free version of their tools for companies with fewer than 2,000 contacts.
Act-On
Act-On is an enterprise marketing automation platform that combines email features with automated workflows and customer tracking. Build your email from scratch in a drag and drop editor, or choose a modern template to customize. Set up automated campaigns to follow up on leads and nurture contacts to conversion. Act-On’s tools include landing pages and social media tools to expand your marketing to all channels.
Act-On’s pricing is aimed at enterprise companies with more than 2,500 contacts in their database. Different levels of support and set up assistance are available at an additional cost.
GetResponse
GetResponse is a marketing automation tool with a focus on email marketing as the central hub for all your other marketing activities. Build matching emails and landing pages to increase your brand recognition throughout the conversion funnel. Use one of over 5,000 templates with a wide variety of Shutterstock images and customizable automation features for a cohesive customer experience. The dynamic content features you can access through GetResponse allow high personalization with less work.
GetResponse is available in 4 plan sizes that act as price ranges. Your exact pricing will depend on the number of contacts in your lists and the number of automation features you need.
Constant Contact
Constant Contact is the only application on this list that bills itself as an email marketing software with marketing automation features instead of the other way around. The Email plan includes strong templates, connections to ecommerce contacts, tracking and reporting, and integrations with other tools. Upgrade to Email Plus to add automatically triggered messages, A/B testing, and dynamic content, among other features.
Constant Contact’s pricing is based on your plan and the number of contacts in your lists. Non-profits receive a discount, and prepayment discounts are also available if you pay biannually or annually.
What is the best marketing sofware?
HubSpot Marketing is currently on top of our best marketing software list based on our SmartScore system and user satisfaction rating. HubSpot Marketing ticks the right boxes when it comes to a simple, straightforward, but efficient marketing system.
Its streamlined design only has room for necessary marketing tools such as marketing automation, analytics, and lead management. Also included in its core features are email management function and social media monitoring.
When it comes to integrations, HubSpot Marketing seamlessly integrates with third-party applications. This is helpful in optimizing and streamlining your business operations regardless of the size of your business.
As for the pricing, HubSpot Marketing has a completely free version that has all the core features. It has four paid plans with prices tailored according to the business size of the customer.
Conclusion
With all of the different types of advertising software available in the world, it can be difficult to decide which is best for your needs. While there are many free computers programs that can create advertisements, some of them have flaws and are not worth your time or money. You need a program that will help you make professional advertisements at a price that you can afford.
Advertising has been a big part of promoting businesses since there were businesses. It’s probably the oldest profession out there, and despite the Internet and social media, it’s still one of the best ways to promote a product or service in the ever-changing world of business.