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20% Off Shopify for Life is one of the most popular ecommerce platforms on the internet. They offer a great selection of platforms to choose from, and their customer service is always willing to help with whatever you need. Plus, if you make your first purchase through, they’ll give you a 20% discount! This is an amazing deal for any ecommerce business out there—but especially for those just starting out.

Get all the information you need on the 20% Off Shopify for Life, best selling products on shopify 2020 and free shopify codes.

20% Off Shopify for Life

Get 20% off your first purchase at

1. Log in to your Shopify account and use the promotional code “20%OFF” when you checkout.

2. Your first purchase will be discounted by 20%.

How to get your Shopify discount

1. Set up your online store

Bring your idea to life by creating an online store with Shopify.

2. Pick a plan

Upgrade to a plan that best suits the size and stage of your business.

3. Choose your billing cycle

Discounts are available on annual, two year, and three year plans.

4. Start saving!

Your discount will automatically be applied at checkout. No promo code required.

Best Shopify Discount Apps

1. Product Discount

A popular, top-rated app by Bold, Product Discount offers a blend of a few of the apps on our list. Create site wide sales or pricing discount products by brand, collection, or type—there’s no need for coupon codes. The app also allows you to schedule sales, and notifications for your customers via a countdown clock.

Cost: $19.99/month

2. Sales Popup — Pop up Discount

Hit your customers with incentive to stick around when they first visit or attempt to leave your store. The app integrates with your Shopify store, and new customers will see a pop-up with a special offer, and as customers move the cursor to close, another pop-up will do the same. Offer a coupon, free shipping, a special price, or a gift, along with customized messaging. 

Cost: Free plan available (Paid plans start at $7.95/month)

3. Daily Deal

Boost conversion rates by creating promotions for your products or collections in one click. You can add a customizable countdown bar, to create anticipation for your deal. The app also lets you set up a daily deals page, where all of your rotating promos can live together.

Cost: Free plan available (Paid plans start at $$19.99/month)

4. Exclusive Discounts

Provide special discounts for service-members, first responders, teachers and more with the exclusive discounts app. Exclusive discounts is able to verify customer status in a number of ways and provide them with exclusive discounts. For example, customers with a .mil email address will automatically qualify for military discounts.

Cost: Plans start at $19.99/month

5. Wheelio

Gamification can be a very effective marketing strategy. Self-proclaimed “lead generation on steroids”, Wheelio is an interactive app that gamifies the exit intent pop-up experience. You can customize when (time on site) and why (exit intent, visiting a specific page) the pop-up appears. Going beyond a simple discount offer, Wheelio allows customers the chance to engage to “win” an even better discount.

Cost: Plans start at $14.92/month

6. Product Label and Product Badge

Attract customers to sale items with customizable badges or labels that appear on collections and product pages. Badges can be used for other purposes, such as highlighting new or trending products, or giving discounts on certain product variants. Badges and labels come in several sizes, shapes, and colors to fit your theme and can be customized with dynamic text.

Cost: $7.99/month

7. Happy Birthday Email

New to the Shopify app store is Happy Birthday Email, an app that allows you to send automated and customizable birthday greetings to surprise and delight your customers. Use the email marketing feature to send a free gift or discount encouraging them to re-engage with your brand.

Cost: Plans start at $10/month

8. Sales Countdown Timer Bar

Similar to Daily Deal, Sales Countdown Timer Bar creates urgency with a limited time offer. A countdown bar at the top of your site can signal the start and end of your promotion, and a sliding scale feature (discount decreases over time), encourages customers to buy now. Set up Countdown Discount with no coding, and pre-schedule future promotions.

Cost: Free plan available. Paid plans start at $8.95/month. 

9. Unlimited Bundles & Discounts

From the developers at Revy Apps comes Unlimited Bundles & Discounts. With this app, you can increase your conversion rate by creating product bundles and on-page prompts for customers to add products to their cart to get a discount. 

Cost: Free plan available. Paid plans start at $13.99/month.

10. Bulk Discounts

With Bulk Discounts from Space Squirrel, you can create thousands of single use, limited use, or unlimited use codes with expiry dates, in just a few clicks. Bulk Discounts also allows you to run loyalty and affiliate programs in your online store, helping boost the weight of your brand-name via referrals. 

Cost: Free to install. Additional costs are based on the number of discount codes created. 

11. Upsell & Cross Sell – Selleasy

Selleasy by Logbase is an upselling and cross-selling app that automatically bundles or discounts products when they’re added to the cart. Run BOGO campaigns or offer a percentage discount if a customer purchases multiple items or hits a set cart dollar value.

Cost: Free plan available. Paid plans start at $6.99/month.

12. All In One Automatic Discount

All In One Automatic Discounts allows merchants to offer discounts for product bundles, high-volume discounts, bulk pricing, and more. The app also allows customers to “stack” their discounts, with each discount being listed on the cart page, so your customers can see how much they’re saving. 

Cost: Plans start at $9/month.

13. Wide Bundles ‑ Quantity Breaks

With Wide Bundles ‑ Quantity Breaks, merchants can add offers to product and collections pages throughout their entire store to bring awareness to quantity breaks and product bundling discounts. 

Cost: Plans start at $14.99/month.

Best Selling Products On Shopify 2020

1. Vinyl LPs and CDs

Global order growth (YOY): 25,048%

Top countries: United States 🇺🇸, United Kingdom 🇬🇧

Records were one of the best performing products in the second half of 2021. Vinyl LPs are perfect for selling any time of year, especially around the holiday season, when you can take advantage of Christmas sales. You can sell rare vintage vinyl or resell popular, newly released albums online. 

With a global market size of $1.3 billion (and growing), there is no shortage of opportunities to sell records online. Indie retailers sold almost half of all vinyl LPs in 2021. In that year, one out of every three albums sold in the US (physical and digital formats combined) were vinyl records. Music CDs also saw a 5,404% increase in global order growth year over year. 

When it comes to selling records online, you can sell them from your own Shopify store, on third-party marketplaces like Amazon and eBay, and even on social media sites like Instagram and Facebook. There are niche marketplaces for vinyl, like Discogs. You can also sell in bulk to record stores nationwide. You can expand your product line by selling related products like record players and headphones.

2. False eyelash accessories

Global order growth (YOY): 1,823%

Top country: United Kingdom 🇬🇧

Looking for a trending product to sell in the beauty industry? False eyelash accessories are seeing an increase in interest across Shopify stores, Google, and AliExpress. 

False eyelash accessories go hand in hand with other products such as brush-on adhesive and applicators, which makes it a good product to add to a beauty store and create different product bundles with. 

When selling trending health and beauty products, focus on visual platforms like Instagram, TikTok, and YouTube. You could partner up with influencers in the space and run Instagram ads to hype products and make sales quickly. A more sustainable option is to create your own Instagram profile and publish content around makeup, eyebrows, and tutorials. 

For example, you could:

  • Do a Q&A on Instagram Live on how to use your products for the first time
  • Repost user-generated content
  • Run a contest
  • Make Instagram Reels or TikToks highlighting premium product features
  • Publish product posts with shopping tags
  • Create funny Instagram Stories to promote your products
  • Publish carousel posts
  • Create YouTube tutorials 

Why are trends like this great for selling popular items online? You can easily expand your product line to include other popular products in the beauty sector to maximize your potential sales.

3. Household cleaning supplies

Global order growth (YOY): 1,721%

Top country: Brazil 🇧🇷

Household cleaning supplies saw huge growth at the end of 2021, and the new trend doesn’t look like it’s ending soon. The global household cleaning supplies market is expected to reach a value of $320.8 billion by 2028, according to the latest reports. This is not a trending product you want to miss out on. People can use cleaning supplies for many different areas of the home, including, toilet, floors, counters and other surfaces. 

Competition is high in this industry. Retailers like Walmart, Target, and Amazon take up significant market share. However, they all target a similar demographic: older consumers with more disposable income, which gives you a unique selling opportunity.

While standard cleaning supplies are the preferred product, research also shows that people are leaning more toward eco-friendly cleaners. There is an increasing demand for natural products that are eco-friendly and gentle on the skin and environment. People are willing to pay more for organic and natural products, and you can cross-sell different products easily.

You can market cleaning supplies online through social media platforms like Instagram or TikTok, and you can target both older and younger audiences by running relevant campaigns. For example, targeting eco-conscious millennial families that just had a child. Your success on social media depends on how you connect with each segment and create interesting content to attract buyers.

You can create video content to show off the benefits of your supplies. You can also run seasonal giveaways to promote new products and bestsellers. For paid ads, Instagram or TikTok will be your best bet, since you can use their behavioral targeting to find customers based on interests and shopping habits. 

4. Print books and ebooks

Global order growth (YOY): 21,627%

Top country: United States 🇺🇸

Valued at $25.7 billion, the global book market saw explosive growth in the last half of 2021. Print books saw a 21,627% increase in global order growth, while ebooks saw a 335% increase over the same period. 

US book revenue grew across multiple categories, and despite the growth of digital book sales, print remains supreme. Hardback books generated over $3 billion worth of sales, and paperback and mass market book sales revenue also increased year-over-year. 

Print books will continue to drive revenue in the book market for years to come. Books are an excellent way to relax and entertain people, with “pleasure” being cited as the top reason for reading among US adults. With 2.24 million average monthly searches for the term “books,” it’s clear they are powering through 2022.

 When it comes to promoting books, think of the concept “friends trust friends.” Promoting books rely on recommendations from influencers and friends, so you’ll want to collaborate with nano-influencers on social media. 

Customer reviews are always a smart move for selling books. Testimonials on sites like Goodreads and Amazon can help shoppers decide if the book is right for them and encourage a sale. Podcast interviews are another way to promote your books and generate sales. 

5. Belt buckles

Global order growth (YOY): 1,902%

Top country: United States🇺🇸

Belt buckles are one of those trending items with consistently high profit margins. 

The term “belt buckles” gets 90,500 searches per month, validating the hype of this trending product. There are more opportunities for terms like:

  • Western belt buckles: 9,900 searches per month
  • Custom belt buckles: 14,800 searches per month
  • Unique belt buckles: 1,300 searches per month
  • Belt buckles for men: 27,100 searches per month

Plus, you can take this niche in several directions with a dedicated store or a product collection within a broader fashion accessories store, or you can market your products to one of the many belt market sub-niches. Depending on how you position your brand, there could be an opportunity to expand into related product verticals, such as boots or hats.

Visual platforms like Facebook, Instagram, and TIkTok are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options. You can also look into driving growth with influencer marketing. Influencers can model your apparel and give your brand a shoutout for a fee or a commission of sales. 

Shopify Discount Code

Discount types

You can create automatic discounts and discount codes to offer to your customers. You might want to use discounts as a way to promote sales, special offers, or as customer loyalty rewards. Discount codes are codes you can create and share individually, and automatic discounts are applied automatically at checkout and on cart.

There are different discount classes and types of discounts that you can create. Discount classes are like the categories of discounts. Discount classes that you can create are order discounts, product discounts, and shipping discounts.

Discount types are more specific, like buy X get Y, free shipping discounts, and amount off discounts.

Discount codes

You can offer your customers an amount off discount or shipping discount on products, collections, or variants in your store. If you sell online, then you can offer buy X get Y discounts to encourage customers to buy items.

When you create a new discount code, it appears on the Discounts page in your Shopify admin. To distribute this discount code, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

When you create a discount code, you can specify the following:

  • the dates for which the code is valid
  • the number of times that a code can be used
  • a minimum order amount before the code can be used
  • which products, collections, or variants the discount can be applied to

Your customers can redeem discount codes in your online store. Except for buy X get Y discounts, your customers can also redeem discount codes in person if you’re using Shopify POS.

All Shopify plans include discount codes.

After your discount codes are set up, you can use the Sales by discount report to find out how often your discount codes are being used.


You can duplicate an existing discount on a mobile device by tapping the discount, and then tapping  > Duplicate discount.


Considerations for creating discount codes

Before you create a discount code, review the following considerations:

  • A discount code can apply to up to 100 specific customers, products, and variants.
  • There’s a limit of 20,000,000 unique discount codes for each store.
  • Discount codes can’t be used at the same time as automatic discounts.
  • To ensure that discount code names are added correctly to your store’s checkout URL, avoid using special characters in the name of the discount code.
  • Collections can’t contain individual variants. If you add a product variant to a discounted collection, then the discount applies to every version of the product.
  • If you create a discount with a start and end time, then the time is based on the time zone that you selected in your Shopify admin. For example, if your store’s time zone is Eastern Standard Time (EST) and you select a start date of November 26, then your discount starts at 12:00 a.m. EST on November 26.

Automatic discounts

You can offer your customers discounts that apply automatically at checkout and on cart. You can create amount off, or buy X get Y automatic discounts.

For an automatic discount to apply correctly, your customers need to add all eligible items to their carts before they move to checkout. This includes the items that they need to buy to qualify for the discount as well as the items that they get as part of the promotion.

You can have only one active automatic discount at any given time. Automatic discounts take precedence over discount codes, and customers can’t apply multiple discounts to a single order. Discount codes are unavailable for customers who have an automatic discount applied to their checkout.

Conclusion offers a 20% off code for first-time customers that can be used at checkout. This code can be used to get discounts on your first purchase at the platform. By using this code, you can save some money and help promote your brand.

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