Nowadays, web marketer has more options for helping them do their job more efficiently. This improvement in technology led to digitalization that allowed marketers to better connect consumers with products than ever before. Connecting with customers is the key to success and this is why email marketing tools are so important. For any company that wishes to succeed, it is vital to have an email marketing software.
We write about email marketing best practices, share interesting examples, and review various email marketing services. We’ve reviewed dozens of email marketing software to buy in 2021. We used each platform for at least several days, and gave our opinions on how well each program (and company) met its intended use as a tool for sending out newsletters, managing email campaigns, and segmenting your lists of email subscribers so that you can laser-focus with your marketing message on exactly the right audience.
In the continually-evolving world of email marketing, there are many competing platforms and software applications that claim to offer the best available service. In truth, however, we can’t really know what the “best” is until we personally experience a system for ourselves. I believe the hype around the effectiveness of one tool over another may be a little exaggerated in order to persuade new users to purchase an inferior product.
Email marketing has always been the most direct way to connect with potential customers, build your brand and gain new customers every day. But what email marketing software should you use? You need to choose the right email marketing marketing software for your business. There are many different tools available for this purpose, but what is really good? To find out which tools are useful and which have proven to be the best, we have compiled a list of the top email marketing software tools in this article.
Bonus Tip: Improve Your Email Deliverability
All the email newsletter tools that we have shared in this article have great email deliverability rates.
However there are few things you can do to make sure that your marketing emails always get delivered.
1. Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.
As a business, it’s important that you use a professional business email address (like yourname@yourcompany.com) and not a generic hotmail or gmail address.
This will help make sure that your email deliverability rate is higher than industry average.
2. Send Targeted Emails based on Interests
It’s very important that you personalize your emails based on user segments. Email marketing software like Constant Contact and HubSpot allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.
This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability.
We always recommend sending a personalize welcome email to all new subscribers and then segment users accordingly based on their interests.
It’s also important to have a clear unsubscribe link for users, so they can unsubscribe rather than marking your emails as spam.
HubSpot – Best for Automated Email Marketing
- PRICE STARTS AT $0
- POWERFUL EMAIL AUTOMATION
- STUNNING EMAIL TEMPLATES
- TRAFFIC AND CONVERSION ANALYTICS
HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.
Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).
The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.
Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.
The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.
Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.
HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.
Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.
The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.
Moosend – Best for AI-Powered Ecommerce Sales
- STARTS AT $0
- AI-POWERED ECOMMERCE
- UNLIMITED EMAILS
- REPORTING & ANALYTICS
Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro.
From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.
Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.
You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.
I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.
Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.
They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.
Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
Free — $0/month
- Unlimited emails
- Signup and subscription forms
- Reporting and analytics
- No credit card required
Pro — $8/month
- Landing pages
- Transactional emails
- Phone support
- SMTP server
- 5 team members
Enterprise — Custom pricing
- Custom reporting
- Dedicated account manager
- SSO & SAML
- On-boarding and migration
- 10 team members
- Service-level agreement
Omnisend – Best Omnichannel Email Marketing Platform
- PRICE STARTS AT $0
- TAILOR-MADE FOR ECOMMERCE BUSINESSES
- PRE-BUILT AUTOMATIONS
- CROSS-CHANNEL SALES TRACKING
Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.
They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure your connect with the most customers as possible.
All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need to for your product or services.
They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.
Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.
Their annual plans and prices are based on how many contacts you have. Below are what it’ll look like based on 500 contacts:
Free — $0
- Up to 15,000 emails / month
- Omnisend-branded email campaigns
- Signup forms, boxes, and pop ups
- Reports
Standard — $16 per month
- Up to 15,000 emails / month
- Email campaigns
- Signup forms, boxes, and pop ups
- Reports
- SMS campaigns and automation
- Audience segmentation
- 24/7 email and chat support
Pro — $99 per month
- Up to 15,000 emails / month
- $80 in free SMS credits / month
- Email campaigns
- Signup forms, boxes, and pop ups
- Reports
- SMS campaigns and automation
- Audience segmentation
- 24/7 email and chat support
- Web push notifications
- Facebook custom audiences
- Google Customer Match
- Priority support
- Advanced reporting
Enterprise — Custom pricing
- Unlimited emails
- Free SMS credits
- Email campaigns
- Signup forms, boxes, and pop ups
- Reports
- SMS campaigns and automation
- Audience segmentation
- 24/7 email and chat support
- Web push notifications
- Facebook custom audiences
- Google Customer Match
- Priority support
- Advanced reporting
- Email migration
- Dedicated account manager
- Deliverability support
- Custom IP address
Remember: This is based on a contact list of 500. If you have more, the prices will go up.
I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support is a must-have too.
SendGrid (sendgrid.com)
Some of the tools we’ve introduced so far focus on making email marketing a streamlined and simple process.
SendGrid, on the other hand, is ideal if you’re looking to get as much control over the process as possible. It permits a lot of customization and tweaking, both in your individual emails and your campaigns as a whole.
Key features
- Create emails using a drag-and-drop email editor, pure HTML, or a combination of the two
- Select from a library of responsive email templates
- Build customized campaigns and workflows, and use it as your marketing automation tool
- Segment your list, personalize emails, and do your list management effectively
- Send your ecommerce emails through SendGrid (WooCommerce, Shopify, Salesforce, etc.)
- Perform tests and measure analytics, in order to perfect your future campaigns
SendGrid pricing
If you just want to give SendGrid a try, there’s a free plan that includes most of the primary features. However, this plan is a bit limited when it comes to the sending allowance of 100 emails per day. The next tier pro plan is $14.95 per month, plus $10 per for every 10,000 contacts you maintain. On the far end of the spectrum there are also enterprise plans available (if you’re looking for those, you can also check out Mailjet).
SendGrid is a good option if…
While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.
However, it’s ideal for smaller businesses and startups that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API and good customer support, making it a solid choice for developers.
ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
How much does email marketing cost?
Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.
Conclusion
If you run an online business and want to build relationships with your customers, these are the best email marketing services for you. Each email marketing platform offers a range of features including contact management, campaign reporting and analytics, segmentation, A/B testing, automations and more. Find the best email marketing software for your business here.
One of the most effective digital marketing strategies is email marketing. However, to increase sales and boost ROI, you should keep in mind that using an effective email marketing tool is vital for your email campaigns. There are many software providers that provide you with a comprehensive package for all your email marketing needs. For this reason, you should look at the best emails marketing tools without risking anything.