Your post on [The Best [WordPress Popup Email Marketing Plugin|https://berebapwez.cf/fresher/the-best-wordpress-popup-email-marketing-plugin/]] that was published on this blog is a good read. I have been chatting with my friend Arlene for couple of years, and she always share things about the blogosphere.
Some of you may argue that popups are intrusive and hurt the user experience, but this is only true when they’re overused. Some websites spam visitors with popups on every page, thereby giving them a bad name.
If popups are used sparingly — and in conjunction with great content — few will object, especially if you throw in a genuinely valuable signup incentive. If you use popups this way, people will want to see them, so they can subscribe to get awesome updates and freebies!
However, this isn’t a lesson on the whys and hows of using popups — I’m here to show you eight of the best WordPress popup plugins, so you can add great-looking popups to your website and grow your email list. Let’s dive in!
OPTINMONSTER (FROM $144 A YEAR)
OptinMonster is the most advanced popup plugin on the market, offering a wide range of sophisticated functionality.
First off, OptinMonster is for more than just popups, letting you also create slide-ins, welcome mats, notification bars, inline forms and more.
Each type of form comes with a set of stunning templates to choose from (the exact number of templates depends on the form type). From there, you can customize every element of the form using OptinMonster’s new visual drag-and-drop builder.
You also have complete control over when the popups are displayed to visitors — this could be the moment they hit your page, after a specified number of seconds or when they reach a certain point in an article.
OptinMonster was also one of the first to adopt exit intent technology, which ensures your visitors will only see a popup when they’re about to leave your website. Since some visitors may never come back to your site, this maximizes the value of each visit.
It also supports page-level targeting, which lets you tailor your popup’s content to appeal to specific audience members based on the content of the article. And you get lots of other targeting rules for criteria, including:
- user’s device
- referring URL
- geolocation
- Adblock usage
- …plus a lot more.
The plugin includes in-dashboard analytics, so you can quickly and easily track which popup is converting best. Within analytics, you can also set up A/B testing to continually improve conversions.
You can integrate OptinMonster with 30-plus email marketing services, including all of the big names.
A basic license will set you back $144 a year, but if you want sophisticated functionality — including A/B testing and more targeting rules — you’ll need at least the $300 Plus plan.
BLOOM (FROM $89)
Next up, we have another big player in the email subscription plugin market: Bloom.
Bloom is a product of the highly respected Elegant Themes (makers of Divi), and supports an intuitive, custom-built UI. You can use this interface to produce visually stunning optin forms.
This brings me on to one of Bloom’s biggest strengths: Templates. It’s not unusual for optin plugins to include templates, so what makes Bloom so special?
On one hand, it’s the quality — Bloom boasts some of the best-looking templates around. On the other hand, it’s the sheer quantity, as Bloom supports a whopping 115 prebuilt templates.
Each template is fully customizable, with loads of different border styles, full control of image orientation, and infinite colors to choose from. This allows you to craft an optin form that fits with your website’s style.
Bloom also supports six different optin form types:
- Popups
- Fly-ins
- Widgets
- Inline
- Below content
- Content Locker
This last type is particularly innovative, allowing you to offer premium content in exchange for a visitor’s email address.
In addition to this, Bloom gives you extensive control over where and when your optin forms are displayed. This includes a page-level targeting feature that you can use to specify which posts, pages or categories you want a specific optin form to appear on.
To avoid your optins being too intrusive for your visitors, you can also configure the perfect moment to display your forms. There are six triggers to choose from:
- Time delay — displays after a preconfigured wait.
- Bottom of post — detects when a visitor reaches the bottom of your post.
- After scrolling — triggers when a visitor reaches a pre-defined point in your post.
- After commenting — only displays after a visitor leaves a comment.
- After purchasing — displays the optin after a visitor completes the checkout process.
- After inactivity — recaptures a visitor’s attention after a specified period of inactivity.
There’s one notable omission: You don’t get an option to use an exit-intent trigger.
Bloom also helps you to increase conversions by using an effective A/B testing function, plus you can track all of your statistics and activity from its stylish dashboard. Bloom works with 16 email marketing services, too, with all of the major ones supported (as you’d expect).
The only downside of Bloom is that, unlike some of the other tools, there’s no drag-and-drop form builder. So, while you can fully customize the pre-existing templates, you can’t create the 100% unique designs that you can with OptinMonster and some of the other tools.
You can start using Bloom by signing up for an Elegant Themes membership. This is priced at $89 a year, but also includes access to all of Elegant Themes’ plugins and themes — including the awesome Monarch social media plugin and Divi theme/page builder plugin.
For more details, click here to read our extensive Bloom review.
MAILOPTIN (FREE, PRO FROM $69)
MailOptin is a newer entrant to the email list-building plugin field, and comes in both a free version at WordPress.org and a premium version with a lot more functionality. I’ll focus mostly on the premium features — just remember you can check it out for free.
MailOptin allows you to create different optins, including popups, in-post forms, notification bars, slide-ins, sidebar/widgets forms and content upgrades.
It comes with a number of templates to choose from, which makes it super easy to build beautiful, high-converting forms. One downside is that it has fewer customization options, but it makes up for that with an easy custom CSS feature.
Unlike those that come with their own custom visual builder, MailOptin uses the WordPress Customizer, which you already know and love.
It ships with an A/B split testing feature that helps you to make data-driven decisions about which forms convert the best. By measuring the impact any changes have on your metrics, you can ensure each one produces positive results.
There’s also a Lead Bank feature that saves all leads in WordPress. This is particularly useful in cases where your email service provider is down, you lose your account with them, or you prefer not to use any third-party service.
Another thing that makes MailOptin unique is that it can also help you with email automation. For example, it can automatically send newsletters containing your blog posts immediately after you publish them or as a daily, weekly or monthly email digest.
MailOptin is available for free in the WordPress plugin repository. If you need more advanced features, such as the lead bank, analytics, Adblock detection, and other display rules and triggers, consider upgrading to the paid version.
Conclusion
Popup styled email marketing is becoming increasingly popular. Although these popups are proven to massively increase conversion rates it could be time consuming and expensive to have them professionally made for your site. Luckily you can easily create them yourself with MailJet’s WordPress Popup Email Marketing Plugin