Facebook is one of the fastest growing communication channels, but also hard to master. Seo Tools for Facebook Page makes it easier to manage and improve your Facebook Page development.
Are you looking for powerful seo tools to market your Facebook page & reach more of your fans? Then check out this article outlining 5 Facebook page seo tools you can use to optimize your Facebook presence.
Nomen Est Omen
Your name says it all.
That’s why you need to be careful and selective when it comes to choosing the name of your Facebook page.
Unlike in the past, you can now change the name of your Facebook page. However, it’s better to get it right from the beginning.
One of the basic SEO rules says that you should use keywords throughout your content, and this means that they should be featured in your page name too.
But, don’t get carried away and overstuff it because you’ll come off as spammy. This practice is bad both in terms of internal Facebook algorithms, and the engagement of your followers.
Nobody likes blatant self-promoting attention seekers. So, names like “Mark’s Sportswear – Cheap Comfy Running Shoes and Apparel” isn’t a good idea. Let’s be honest and admit that nobody would share a post containing such a verbal monstrosity on their feed.
Go for a single, carefully selected, long-tail keyword. Also, since Google puts great emphasis on the first word in your page title, place it accordingly.
Being too generic won’t help you either as your page will be buried under an avalanche of similar Facebook business pages.
Using special characters, improper capitalization, and weird spelling in order to distinguish yourself won’t do the trick either, not to mention that Facebook doesn’t allow all of these corny tactics. Facebook SEO tips and best practices are often updated, but you should always use straightforward and good quality copy standards on your pages.
So, if your idea of a catchy Facebook Page title is “b.O.b’sL!tTleSpoRtSweaRsHOP”, it’s time to think again.
Sprinkle Your Page With Keywords
Keywords are essential elements of your Facebook page SEO optimization, and strategy is key. This means avoiding the shady practice of keyword stuffing, and including keywords in these areas:
- About section
- Description section
- Headline
- Photo captions
- Notes
- Updates
Use a keyword search tool like SEMRush to find the most effective keywords for your business.
It’s a good idea to opt for long-tail keywords that won’t necessarily bring you too much traffic and top-10 Google rankings, but they will make sure that people who visit your Facebook Page are more likely to find it relevant.
In practice, this means using a highly specific keyword like “paleo recipes for beginners” as opposed to the broader “paleo recipes.”
Double-check the keywords of your choice by running a search on Facebook.
If some of your more popular competitors show up in the results, it’s better to pick and use some more specific and low-volume keywords.
Choose the best name for your Facebook fan page
This may sound like a no-brainer. However, it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.
There is always the temptation to stuff your fan page name with tons of keywords, like “Bob’s Bakery – Muffins, Bagels, Cookies, Breads – Catering & Events.” In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed – imagine the horror!
Don’t be too generic either, though. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.
Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.
Use keywords in strategic locations on your fan page
Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements.
Here is an example of how a search engine would index your page:
SEO Title = Your fan page name
Meta Description = Fan page name + the About section of your page
H1 = Your fan page name
To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.
Quick Tip: Just like your website’s meta data, you may want to consider using a brief, 140- character description for your fan page so your whole message displays in the search engine’s snippet.
Facebook Marketing Basics
Yes, Facebook is free, but your Facebook Page is by no means a substitute for your own website. A website is the only place online you can truly control your message.
Your Facebook Page serves as a micro-site within the platform that complements and perhaps highlights glimpses of your brand.
Capturing your brand name on Facebook and other social media platforms will definitely help get your name out there digitally, as social media profiles are often the top rankings in the search engine result pages (SERPs).
When doing a search for “Sanitas Medical Centers Tampa” I am presented with a bunch of results on the first page. Apart from the domain and search directories popping up on the first page, their Facebook location Page for their Tampa location shows up.
It’s also important for you to keep search engine optimization (SEO) methodologies in mind when developing and optimizing your Facebook page.
Adding important brand and non-brand long-tail keywords should also be sprinkled throughout your Facebook page, as well as your post updates.
Conclusion
Good tools are essential for improving results and streamlining the job. Like any other business, social media marketing also requires tools to improve efficiency and reach greater heights. You can’t do everything manually in this social world, so it is important to use the right tools to help you out in achieving your targets. The question is, what can you expect from the best Facebook page seo tools?