Animated explainer videos are a fantastic way to grab a customer’s attention and get your point across. In this article we cover the top animation software for making animated explainer videos for advertising to promote your business or product. So if you’re on the lookout for free animation software options that will work on just about any budget, then read on.
Whether you’re creating sales videos, or making marketing materials to raise awareness of your business, it’s important to stand out from the crowd.Animation software for advertising lets you create animated ads that make your message pop. And, when we say “animation” we mean actual moving video, not just 2-second GIFs.
Animation is an amazing computer studio that allows you to create and manipulate pictures, graphics, and other visuals with your computer. This animation software can also be used for advertising, commercial videos, short movies, banners, and more.
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What is Animation Software?
Animation software is a suite of programs used to produce motion graphics, stop motion animation, and 2D animation. Animation software can be used for creating commercials, video content, and other animation-related projects.
Some of the most popular animation software suites include Adobe After Effects, Maya, 3D Max, Cinema 4D, and Unity. Each software suite has its own advantages and disadvantages. After Effects is known for its ability to create high-quality animations with minimal effort, while Maya is more suited for complex environmental and character animations. 3D Max is best for creating detailed models and scenes, while Cinema 4D is best known for its powerful rendering capabilities. Unity allows users to create games or mobile apps with ease.
There are a number of free and paid animation software options available. The free options include Blender, which is widely considered to be one of the best open-source animation programs available; GIMP 2+, which is an easy-to-use image editor; and Inkscape, which is a vector drawing program similar to Illustrator. Paid options include Autodesk Maya LT 2016 (which offers a wealth of features for intermediate to advanced users), Adobe Premiere Pro CC 2018 (the industry’s most popular professional video editing platform), and Apple’s Final Cut Pro X (which has been used in blockbuster movies such as “The Avengers” and “Jurassic World”).
Types of Animation Software
Animation software is used for a variety of purposes in the advertising industry. Some common uses for animation software include creating pre-rendered 3D animations and motion graphics, animating logos or other graphics for television or online advertisements, and creating stop-motion animations.
Some of the most popular animation software applications used in advertising are 3DS Max, Maya, Inkscape, Adobe Photoshop, and Illustrator. Each application has its own strengths and weaknesses, so it’s important to choose the right tool for the job.
3DS Max is a widely used 3D animation software package that’s perfect for creating high-quality pre-rendered 3D animations. It has an easy-to-use interface that makes it perfect for novice users, but it also has powerful tools that intermediate users can use to create complex animations.
Maya is an extremely versatile 3D animation software package that’s perfect for creating realistic animated movies or video games. It has a steep learning curve, but its power makes it well worth the effort.
Inkscape is a free vector graphic design application that can be used to create custom illustrations or logos for advertisements. Its user-friendly interface makes it perfect for novices who just want to create simple drawings, while its powerful toolset allows experienced users to create complex illustrations or logos.
Adobe Photoshop is the industry standard for editing photos and illustrations before they’re turned into ads. Its ease of use makes it perfect for beginners who
Advantages of Animation Software
Animation software is a great way to create high-quality, engaging ad campaigns. Here are four reasons why you should consider using animation software:
1. Greater creativity and flexibility: Animation software gives you the ability to create truly unique ads. You can easily incorporate different styles and visual effects to make your ads stand out from the competition.
2. Easier time management: Animation software makes it easy for you to manage your projects in a timely manner. You can easily add new elements and edits as needed without having to worry about hours wasted redoing work.
3. More realistic results: With the help of animation software, you can achieve much more realistic results than with traditional photo or video editing tools. This means that your ads will be more likely to capture people’s attention and engagement.
4. Increased brand awareness: Ads created with animation software are often more effective at grabbing people’s attention and driving brand awareness. They can be a great way to build name recognition for your business and attract new customers.
Disadvantages of Animation Software
Animation software can be a great tool for creating engaging advertising, but there are some disadvantages to consider. One disadvantage is that animation software can be expensive. Additionally, animation software can require a lot of time and effort to learn how to use it effectively.
Best Free Animation Solutions
Whether you’re looking to make basic instructional videos or full-fledged animation masterpieces, there is a free solution for you.
The list below contains real-user reviews from the best animation software category page. It’s important to note that in the context of this list, vendors that offer a free trial are also considered to be free. To be included in this category, a solution must:
- Provide tools for creating animations using 2D and/or 3D images
- Combine with video editing or effects software
- Allow importing media files from other programs or offer built-in drawing functionality
Platforms: web browser-based
Animaker is a free animation software for beginners, with easy drag-and-drop functionality and an intuitive interface to match. There are six core types of videos you can make with Animaker:
Including full HD support, both horizontal and vertical video layouts, and pre-made graphics to choose from, you can create fun, animated videos in no time.
Audio features include text-to-speech, the option to add background music and sound effects, and voiceover. You can choose from Animaker’s library of sounds or upload your own tunes.
If you want to pay for the pro version, you can also get advanced features: in-app camera, multimove, curves, transition effects, and enter/exit effects. It’s like all those PowerPoint animations except cool and not so cheesy.
Platforms: Windows, Mac, Linux
Use Blender if you’re looking for the best video animation software for pro editors and creators. The free open-source 3D animation tool supports the “modeling, rigging, animation, simulation, rendering, compositing and motion tracking, video editing, and 2D animation pipeline.” The platform is a public project, and creatives from all over the world contribute to its ongoing maintenance.
Let’s talk features.
- Rendering: Cycles is Blender’s ray-trace based production render engine, FreeStyle is an edge- and line-based non-photorealistic (NPR) rendering engine, and real-time feedback speeds up the editing process.
- Modeling: Blender’s modeling tools include sculpting, retopology, modeling, curves, and more to help with editing models.
- Sculpting: Digital sculpting tools flexible for each stage of the digital production pipeline.
- Animation and rigging: These tools include a character animation pose editor, Non Linear Animation (NLA) for independent movements, IK forward/inverse kinematics for fast poses, and sound synchronization.
- Grease pencil: Draw directly in 3D and combine 2D/3D art.
- VFX: From camera and object motion tracking to masking and compositing, there are lots of fixes you can make in post-prod.
- Simulation: Create simulations for fog, smoke, rain, fire, liquid, and more.
- Pipeline: Choose from a long list of import/export options.
- Video editing: A built-in video editor allows for basic actions like video cuts and splicing and more complex tasks like video masking or color grading.
Yeah, that’s a lot. Blender is a comprehensive tool. And it’s all free.
Platforms: Windows, Linux
K-3D is a free 3D animation software specializing in polygonal modeling, an approach to digital graphics that represents and approximates object surfaces using polygons. Designed for artists, the software combines plugins with a visualization pipeline architecture — it adapts to the look and feel of the tools you integrate it with.
Get started with their Wiki tutorials, showing you how to master features like texturing, shadows, and symmetric modeling.
One of its best features? Easy undo/redo functionality, so you can quickly fix a mistake. Most programs only offer the option to undo an action.
With both procedural and parametric workflows, you can make adjustments and see the change immediately. A node-based visualization pipeline means editors can create connections and combinations for different elements within the video. You can work on one side of a model and mirror the other side to see what it looks like welded together.
K-3D is an advanced tool for true creatives.
PowToon’s colourful and eye-catching animated designs can be customized and tailored to a business’s individual needs. Powtoon offers a three-tier pricing structure, one of which is free.
Animatron allows businesses to master the art of animation, quickly and professionally. The company offers two platforms – Animatron Studio, for creating effective explainer videos, html5 animations and banners, and Animatron Wave, for social video creation designed for sharing across multiple platforms.
Talking to Small Business Trends, Animatron’s CEO, Kate Skavish, described Animatron as an: “Easy-to-use and powerful online animated video maker which enables our users to create stunning animations and videos right in the browser.”
Moovly provides a tool to help businesses produce creative animated videos designed to engage employees and win clients. Moovly users can enjoy unlimited downloads and unlimited videos. The easy-to-use customizable video software allows businesses to create video presentations, visual reports, explainer and help videos, and internal communication, easily and creatively.
Moovly’s pricing structure ranges from a basic subscription of $5 a month to a Moovly Business subscription that costs $300 a year.
GoAnimate is an effective tool for helping businesses make professional animated videos. Without any set up required, businesses can start making a video straight away. This do-it-yourself tool requires no large team or budget, meaning businesses can create compelling video content on a low budget. Subscriptions to GoAnimate include unlimited creation, hosting and download.
Businesses of virtually any secotr can engage their audiences by choosing from GoAnimate’s editable scenes that represent hundreds of industries and occupations. GoAnimate offers a three-tiered pricing structure, ranging from $39 a month or $159 a month for the GoTeam option.
If you’re looking for the very best animation software for professional editors and creators, then let us tell you more about Adobe Animate.
This is our top recommendation for today thanks to a large number of options it offers and its unmatched precision in designing interactive animations.
You will certainly appreciate the clean, uncluttered interface and those amazing Adobe Fresco Live Brushes that let you sketch and draw incredibly expressive characters.
When it comes to the included illustrations and video animation tools, they make creating interactive web and mobile content for ads and games as simple as ABC.
Even if you like to keep things to yourself, Adobe Animate is a great tool for exporting your animations to multiple platforms.
This includes WebGL, Flash/Adobe AIR, HTML5 Canvas, and SVG as others may just fall in love with your artwork too.
Let’s go next through some of its key features:
- Intuitive layout, so that even the common user can easily get used to it
- Incredible vector brushes in all sorts of styles
- Make your work visible on desktop, mobile, and even TV to reach out to a large spectrum of audiences
- Creative Cloud membership allows access to all the latest features and fixes
- Step-by-step tutorials if you find using it a bit difficult
DP Animation Maker is a simple and powerful tool to create impressive animation from still images. You can add special effects and fine-tune them so they truly enhance the features of your advertised product.
The program’s toolset includes some powerful instruments:
- Smart Animation Brushes – easily paint over a still image and turn a picture of water, fire, or light into real-time animation.
- Morphing/Deformation Brushes allow you to create a spinning, wave movements, sailing, and many other smooth movements with little effort.
- Library of Ready-to-Use Animations
- Automatic Looped Video Generation
The program is great for making quick animations from pre-existing elements, saving you loads of time on promoting products efficiently, and increasing your conversions.
Here’s what you can create with DP Animation Maker:
- Animated videos
- Animated Backgrounds
- Animated pictures for multimedia products
- Animated introductions for games
- Music videos
- YouTube videos
Check out more of its features and feel free to download the trial version in order to test its powerful instruments straight-away.
With Bannerflow, you can create HTML5 banner ads without knowing any code.
With this tool, you will be able to make banners easier and quicker than ever before: from video banners to fully-featured media ads, all that you will need to know is how to use the drag-and-drop feature.
Everything is this tool is in HTML5, and it’s fully optimized for all devices. This means that your audience will always see the best part of your work and you will be able to advertise your business in the best possible way.
Check out the key features that are included in Bannerflow:
- The software comes with scaling and translation features, and this means that creating alternative versions of the same banner that are customized to various audiences will be a piece of cake
- Using Bannerflow, you will get the chance to launch localized banner campaigns on an international scale really quickly
- You will get the opportunity to publish your ads on more than 100 networks with only a few clicks
- You will not even have to copy and paste any tags or upload any files
- If you need to change something to your ad after publishing it, you will be able to edit it with having to republish it – you can update your ads in real-time
- Of course, you will also be able to publish your ads on social media for all of your followers and audiences
- Your banners can become live and relevant ads, and it’s great that you can update them live because this way your potential customers will get to see the latest and updated ads
The team calls this tool the Bannerflow Banner Builder because this is what it lets you do: build banners.
You can check out more relevant and exciting features that come with this tool by heading over to its official website and taking a look around.
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Animations have been around for more than a century and have always been a big part of our daily lives through television and the Internet. They have changed the way we look at things, how we react to them, and how we transfer information between each other. Animation is amazingly versatile, and there are few other forms of communication that can grab as much attention as an animated video. Even though you probably use one every day without even knowing it, you may not be aware of all the possibilities animation poses.
Animation software is a set of computer programs that allow the video to be integrated into live video, Animations and 3d objects are made in Animation software like after effects. This helps animators to throughs life into their artwork. Computer animation is art but it has led to many careers for mathematicians, artists, designers and other IT graduates