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Best Social Media Analytics Tools Facebook

Facebook analytics tools can be extremely useful for marketers or business owners who want to see what’s happening with their page, who visits every day, and how to improve engagement. That said, there are some things which can get tricky as well. We hope that the list helps you make an informed decision with regards to choosing the right tool for your needs.

Best Social Media Analytics Tools Facebook


Many marketing firms have already taken notice of this technique. When it comes to constructing, its functionality, data reporting, and analytics tools boost job productivity.

Benefit from the following features to make your Facebook analytics reporting easier:

Pre-made Templates

More than 90 social media performance templates are available on Whatagraph. The Facebook analytics report template can be seen in this example. Simply go to the template gallery, pick a Facebook insights report, and create it to get this report.

 All Key Metrics in One Page

Key Facebook performance data are found in the finest Facebook analytics reports. Whatagraph’s Facebook reporting tool not only enables you to link any source to Facebook, but it also enables you to report cross-platform data.

Consider LinkedIn and Facebook as examples. Making data-driven decisions is simple with Whatagraph since you can quickly compare and track the behavior of the target audience.

Live Data

For individuals who need to learn about the present state of any KPIs, real-time data dashboards are available. The Facebook live analytics dashboard should always be available to advertisers, regardless of the quantity of created conversions or the quantity of comments received.

Historical Data

Can historical and real-time data be combined? With Whatagraph, it is! Data can be extracted from any source by setting different data ranges. You should utilize Whatagraph to build a Facebook post analysis report if you want to see how Facebook metrics have changed over time.

Data Visualization

Emojis, photos, tables, charts, graphs, and more! To make data reporting more enjoyable, Whatagraph produces interesting reports. Not only that, but Whatagraph’s reports and dashboards offer immediate information because of the vast variety of data visualization components. Whether it be changes in your Facebook audience or the overall health of your Facebook marketing performance.

Want to know right away how well your page is doing and how effective your marketing is? Our Facebook reporting tool will deliver timely, graphically appealing data.

2. Sprout Social

It’s an intuitive analytics tool that allows monitoring and managing Facebook data. Using this analytics tool, you’ll get access to:

  • The number of organic and paid likes your client’s page received during a selected period;
  • The top-performing posts alongside the number of likes, comments, and shares people have given your page; 
  • An insight into how your post is travelling across the platform: you’ll see how information is shared, including the number of stories created (posts, mentions, comments, etc.) and the number of people sharing the content; 
  • Your audience demographics, including age, gender, and location. 

The following information are automatically available with Sprout Social, a Facebook analytics substitute: a user’s activity summary, publishing habits, audience growth, impressions, top posts, engagement, video performance, metrics by page, and demographics of the audience.

3. Brandwatch

It’s a tool that provides you information on the number of people talking about your client’s content on Facebook. Generate Facebook analytics dashboard and get real-time data on any Facebook metrics like reach, likes, comments and clicks.

This tool also offers the ability to monitor the performance of any Facebook page. This way, you can narrow down what methods work best for your competitors.

Finally, Brandwatch provides the topic of clouds and sentiment analysis features. And, it gives information on which exact posts or users are converting.

4. Hootsuite

It’s a tool that allows adding up to 200 different metrics to your data report. Monitoring these metrics brings the following benefits: you can increase the reach rate and determine the type of content people enjoy the most. 

By using this tool, you can create, download and share reports with other people, including your team or a client. Hootsuite supports PDF, Excel, CSV, and PowerPoint formats. 

5. Facebook Insights

It is a free Facebook analytics reporting tool that offers stats for your page’s content, such as the audience demographics and the engagement rate.

You may examine a general engagement overview or the engagement rate for each post independently using Facebook Insights. Additionally, you may view the proportion of paid versus natural likes. In this manner, you may assess the effectiveness of your advertised material.

Facebook Insights is a free Facebook analytics dashboard platform that offers high-value data insights. Even if you purchase one of the above-mentioned premium products, you may level up your report by overlaying Facebook Insights data.

6. Adespresso 

An intuitive advertising tool called AdEspresso can alter the way you think about Facebook Ads. By having the flexibility to swiftly build several versions of a single campaign and split-testing alternatives, marketers may presumably maximize ROI and acquire insightful information about their audience.

More about the tool:

  • Optimize ad campaigns and get great advice based on existing ads’
  • Have complete control over the timing, placement, and audience of your advertisements;
  • Multiple platforms are supported;
  • There is no need for specialization and the setup is quick;

7. Facebook Business Suite 

Facebook itself offers a free tool called the Facebook Business Suite. It gives you access to practically all of its owned services, like as Facebook, Messenger, and Instagram.

Here is what you can expect from this tool:

  • Real-time data of your posts and ads + insights;
  • Ability to promote posts;
  • View activity and notifications of your Facebook and Instagram pages;
  • Read all messages from all platforms in one place + ability to respond.

8. Buffer

An online and mobile software program called Buffer is used to manage social media accounts. This third-party Facebook analytics tool not only enables performance and development analysis for each platform but also:

  • Schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn;
  • Get a preview of your Instagram gallery;
  • Invite and allow any team member to make any changes on the platform;
  • Save the hashtags related to your brand and business and automatically post them with every post.

9. Quintly

Quintly is another social media analytics tool that assists advertisers and marketers when optimizing marketing strategies. It offers data tracking and measuring abilities to optimize your ad campaigns and social presence. 

Marketers can also benefit from:

  • Customizable metrics and dashboards;
  • Performance insights;
  • Real-time and historical data functionality.

Facebook Analytics

What Is Facebook Analytics

Facebook Analytics is a free web analytics service offered by Facebook that enables website managers to obtain more analytical information about their users. By better knowing their core consumers, businesses can develop.

Facebook Analytics collects useful user information from your website using the Facebook Pixel and presents the information through dashboards and important metrics.

In this article, we’ll go through how the dashboards by default deliver key user behavior information based on activity, revenue data, and more.

Google Analytics and Facebook Analytics both provide data on how well your website is performing, but the figures may be different because the main metrics are measured differently on each platform.

That said, utilizing both for analyzing the true performance of a website is crucial to benchmark future marketing efforts for having a greater understanding to create a more reliable performance marketing strategy. 

In essence, companies using web analytics platforms can get more data to improve their online businesses for free.

But as Facebook matches the available users from Facebook data to the website users, you can learn more about your target audiences. If you are solely using Google Analytics, it can’t use social media data to enhance user profiles.  

How To Get Facebook Analytics

First, you will need to get a Facebook ad account or Facebook Business Manager account to get your pixel id and code. 

After you’ve created the accounts, head over to the Event Manager, create your Pixel, and install it on your website. 

If you need more information on installing the Pixel or just curious about the features the Pixel itself can do, read our in-depth guide on the Facebook pixel here.

After you have installed the Pixel on your website, you can access Facebook Analytics properly. 

Once you’re in your ad account or business manager account, you can access Facebook Analytics through the tab found on the right. 

It will show you a shortcut to everything you can do with Facebook Business Manager. Then you want to scroll down until you find the section called “Analyze and Report,” where you can finally see the link for Facebook Analytics.

Make sure you’ve opened the right Pixel to see the correct data you want. It will be under “Pixels” with the name you gave it. 

From here, you can also access Facebook Page Analytics, but not Page insights. 

You will know you’re in the right place if you see the “highlights” that show by default, the following: 

  • New Users
  • Unique Users
  • Week 1 Retention
  • Median Session Length

After we have correctly set up Facebook analytics, let’s see everything it can do for a business. 

All The Facebook Analytics Features and Everything You Can Do With It

Facebook Analytics divides data into two main groups: Activity and People.

In a nutshell, activity metrics measure your website’s user behavior, and people metrics measure demographics. 

While the default dashboard can already give a lot of data and metrics you to analyze, and provide the first impression on everything the tool can do for you. 

Creating a unique dashboards lets you control what you will see every time you use the tool. For example, having the core metrics crucial for you upfront can save you time in the long-term and help you make data-driven decisions faster. 

But for now, let’s go through the reports more in detail to get a better understanding of what Facebook Analytics tracks from the users of your website. 

tilizing Facebook Analytics to get an additional source of web analytics is essential to get a more in-depth understanding of how your online business develops through data. 

While you might get away with using just Google Analytics for your data needs, the fact is that you can also use Facebook Analytics to get a different view on crucial metrics.

The different views can unveil opportunities you might not see available on Google Analytics. 

Facebook Analytics can give you a lot of crucial data to run your online business by default, while in Google Analytics, you might need to set it up to your specific needs. 

That said, it will require set upping as well. 

But as a free social media marketing tool, Facebook Analytics is irreplaceable for anyone looking to grow on social media, whether via Facebook Ads or organically. 

Utilizing the many default reports that quickly displays growth metrics for your digital marketing strategy makes you find more opportunities to find actionable growth from your website. 

Facebook Analytics vs. Facebook Page Insights

Meta has since discontinued Facebook Analytics and replaced it with Facebook Insights.

An important distinction we need to make is that while you can use Facebook Analytics to discover data from your Facebook Page, if you want to understand Facebook posts’ reach, the data for that you can only see through Facebook Page Insights.

If you want to grow with a Facebook page, the insights reports within your Facebook Page will be more crucial in understanding the said page’s performance. 

Through Facebook Analytics, you can also see the performance of any apps you might have on the platform. 

But first, we need to understand what Facebook Analytics is and how to get it running correctly. 

Best Free Facebook Analytics tools

Facebook Insights

Of course, the first place to start is Facebook itself, which provides analytics through the Insights platform. The tool is available to any admin of your company page. 

It provides detailed metrics about your posts and the engagement they earn. Audience analysis can help you better understand your fans, including demographic and location breakdown.

Engagement metrics can be seen in an overview or for each specific post, helping you understand what type of content works best.

The Likes page breaks this down into paid and organic, so you can analyze your promoted posts’ value. There are further metrics on video views, actions taken on your page, and the reach of your posts.

The level of detail is impressive. Even if you choose to employ another Facebook analysis tool, you will probably use that in conjunction with Insights.


A simple, free-to-use tool that allows you to enter any Facebook page without authorization to measure and analyze its performance.

It gives the page a grade out of 100 and compares it with other pages in the industry. This means you can have a sneak peek at your competitors’ pages too.

The report includes various sections and each comes with a metric and suggestions for improvement.

Metrics like engagement rate, timing, and length of a post all have recommendations to improve your output and help you drive more engagement.

Cost: LikeAlyzer is a free tool provided by Meltwater, which also offers more detailed analytics.


Agorapulse offers two free Facebook tools. One allows you to benchmark your page, telling you if your content is performing above average and which metrics require attention. The second allows you to run competitions, quizzes, and sweepstakes on your timeline.

The main suite is a management and engagement tool for several social media accounts, including Facebook.

As you engage through Agorapulse, it tracks your response rate and time to reply. The tool includes the most influential users and the user who talks about you the most.

Detailed reports include page level and timeline level analytics.

You can see a breakdown of paid, organic, and viral reach. And you can understand which type of content works best because the tool has a calculator to work out the ROI of your Facebook marketing. Reports are customizable and can be downloaded as a 20-slide PowerPoint presentation.

Cost: Two free Facebook tools are available. Main suite $39/month with a no-questions-asked refund policy.


Cyfe isn’t strictly speaking a Facebook Analytics tool.

It’s an online business dashboard that integrates a wide range of widgets to cover different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media.

In fact, there isn’t just one Facebook widget, but over 50. You can customize your dashboard to display only the data that matters to you, with an impressive degree of segmentation.

You can start with an overview of your page metrics, then dive in deeper with widgets that display stories, posts, views, likes, impressions, check-ins, users by country, adverts, and more. You can also download reports of your data in various formats.

Cost: Cyfe is free with limited dashboards, a premium account is $29/month.


Quintly covers Facebook, Twitter, LinkedIn, Instagram, and YouTube, but it has a free tool for Facebook analytics. The main suite is another dashboard tool, coming with a standard dashboard that can be customized to suit your needs.

You can have multiple dashboards to track different clients or customers.

It covers your social profiles and that of your competitors, visualizing data to help you understand the best content and comparative metrics. There is data covering influencers, customer care, sponsored post detection, content, and more. In fact, the analytics cover over 250 metrics, and reports can be easily generated and customized.

Cost: Facebook analytics tool is free. Full suite prices start at $100/month, with a 14-day free trial.

Social Media Analytics Tools

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1. Keyhole

Keyhole is the first item on our list of the top social media analytics tools. The platform provides a stunning, thorough, and simple dashboard that tracks all of your social media activity.

Keyhole’s user-friendly technology genuinely helps you understand the thoughts of future clients and engagements. To help you decide what and where is most effective, you will now have access to comprehensive reporting that has been streamlined.

This platform offers a huge number of functions. The quantity of impressions, reach, posts, and engagements that particular accounts or hashtags are receiving will be visible to you.

Keyhole can help you there as well if you need to figure out which key influencers have the most followers and the highest interaction rates. In conclusion, you

2. Sprout Social

Sprout Social’s expertise in tracking and reporting on cross-channel social media analytics is what really elevated it on this list. With the help of this platform, you can compare all of the outcomes from various networks at once or get in-depth into the reports and analytics of a single network.

You can track anything from Facebook impressions to Twitter link clicks with the help of Sprout Social’s numerous features and tools. Having said that, tracking data for sites like LinkedIn and Pinterest are also integrated because, as we all know, social media platforms are rapidly developing.

The platform provides both pre-built and bespoke reporting possibilities. This means that you will have a variety of options.

3. Hootsuite

Hootsuite is another of the top social media analytics tools available right now. This platform has a strong reputation in this industry and has long offered reliable social interaction services.

You can fully manage postings, collaborations, scheduling, and analytics with the aid of Hootsuite. Your social media management team will be able to automate posts with the tools it offers, schedule posts appropriately, access a ton of analytics and insights, and calculate key performance indicators from all the marketing content.

Hootsuite’s ability to swiftly and simply interface with all social media networks, such as Facebook and Instagram, is yet another noteworthy feature. This implies that viewing analytics doesn’t require switching between different platforms. rather, you can.

4. Zoho Social

We are all aware that Zoho has a ton of fantastic products, including one of the greatest CRM systems. With the inclusion of Zoho Social, they also bring a solid platform for managing and reaching on social media.

Through its user-friendly publication calendar function, the platform enables you to effortlessly plan out and produce posts. Additionally, you can quickly keep track of every campaign and make tailor-made reports that are simple to read and understand.

From the convenience of the Zoho Social dashboard, interact in real-time with your social media audience and actively engage your followers. Check out Zoho, particularly if you currently use their platform for other tasks.

5. Buffer Analyze

Buffer is a different name that you might be somewhat familiar with. Additionally, they feature strong yet incredibly easy-to-use social media analytics tools with their Buffer Analyze software. It has all the functions and resources you could possibly need for managing and monitoring your social media feeds.

You can easily schedule post timings and manage numerous social media accounts at once, just like with many other programs on this list. All of this enables you to focus on client involvement to the nth degree.

Buffer Analyze is undoubtedly a platform you should think about using because of the integrated social media analytics capabilities that enable you to increase reach, engagement, and sales.

6. Brand24

You might not be familiar with Brand24, which is unfortunate considering they offer one of the greatest social media monitoring tools available.

Our is a paid tool that offers a 2-week free trial (like all the others on this list). This implies that before making a final choice, you can dip your toes in the water and thoroughly investigate the platform.

The key aspects of social analytics monitoring include getting a ton of social analytics from various platforms, viewing engagement and influence metrics, finding trending hashtags, and viewing a variety of significant hashtag statistics.

Don’t forget to check out Brand24; it’s a platform you won’t want to miss. With their comfort

7. Cyfe

One of the greatest social media management analytics tools is Cyfe, a company dashboard tool. It can sync all of your data from all of your platforms and marketing tools in one location.

The topic of analytics extends beyond social media to include advertising, email, monitoring, sales, SEO, and website analytics.

The enormous variety of integrations that may be included in a single dashboard makes Cyfe stand out. You may sync and combine data and statistics from 19 different social media and other types of accounts using the platform.

No matter how many accounts you have open at once, this enables you to use data and make wise social media engagement decisions while relaxing in the comfort of a single panel.

8. CoSchedule

CoSchedule is likely the greatest social editorial calendar available, in addition to being a fantastic social media analytics platform. It excels in this area since it enables you to evaluate how well your social media posts are performing.

CoSchedule will provide suggestions for enhancements and recommendations to you across all channels using this data.

Not only that, but the calendar also provides information on the ideal time, day, and kind of content to post.

You should give CoSchedule a close look if you need social media analytics for everything from social engagement to social sharing, as well as everything in between.

9. Brandwatch

Brandwatch completes our ranking of the top social media analytics tools. Comparatively speaking to the other tools on this list, the platform operates a little differently. It gathers mentions from blogs, news websites, discussion forums, social media sites, and other publicly accessible sources from all over the internet.

After combining all of these mentions with other analytical tools that are already there, it generates comprehensive reports in either an easy-to-read HTML or PDF format.

Additionally, the site strives to offer information on a variety of topics, including influences, places, image analysis, and demographics.

If you wish to add mentions in your reporting, take a look at Brandwatch.

In the end, there are plenty of social media analytics tools out there to choose from. Facebook is the social network with the most users and one you can bet most businesses will use to market themselves. You’ll need an analytics tool that can be used specifically for Facebook so you can measure your efforts. Look at your customers and their needs before picking the right tool for you.

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