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Effective Content Creation Tools

Various content creation tools are being used by efficient companies in order to promote their business and engage their audience at the same time. Some of these tools include visual media, videos which aid in branding as well as promoting the business online and content creation tools free.

If you are looking for some good information on effective content creation tools, you’ve just come to the right place. There are indeed a lot of options here! In this article we’ll discuss free content creation tools and paid content creation tools. If you have Internet connection and a device capable of accessing content, then options for free and paid content creation tools are available for you.

Content creators require a great set of tools to get the job done, no matter what the job entails. If you are looking for effective content creation tools to use over the course of your next project or assignment, check out our listing below. All of these tools are highly rated by users and should work well for almost any type of creation from marketing content to creating videos.

According to the experts, creating effective content is hard work and it’s not as easy as it sounds. In fact, creating high-quality content that your target audience find useful, entertaining and engaging can be a real challenge. With this in mind, below is an article covering the best free content creation tools available today to make the process of creating compelling content easier for you.

What is interactive content?

Interactive content is website content that requires site visitors’ active engagement beyond simply watching or reading. In exchange for interacting with the content, the site visitors receive real-time value in the form of hyper-relevant information.The benefits of interactive content include:

Google Trends

Google Trends

With Google Trends, you can understand the popularity of a keyword, search term, or topic among Google search users. Considering that the majority of web users use Google, you can find trending topics in your niche.

This tool is also useful for gaining a competitive advantage in your industry and being the first to jump on a new trend.

Pricing: Free

AlsoAsked keyword research tool

As a content marketer, I find AlsoAsked quite resourceful when doing keyword research for blog posts. You simply need to enter a search term, select a language and region. AlsoAsked gives you a visual map of all related questions it scrapes from Google’s People Also Search section.

Moreover, it can multiply the questions generated in the first results. You can export the results in CSV format with the Lite plan. Otherwise, this tool is free for limited use.

It’s an excellent content tool to sketch out the outline of your content around SEO.

Pricing: Free for 10 searches a month.


AnswerThePublic content creation tool

AnswerThePublic works in a similar way with AlsoAsked. It is a keyword tool that visualizes search questions and suggested terms. Once you enter a topic, select a location and language, it lists all possible questions around question words like “why, when, what, how, which, etc.”

It gives you results as questions, prepositions, comparisons, alphabetical, and related. You can save the visualization as an image or export it in CSV format.

Pricing: Free to use with limitations. Upgraded plans start at $99/mo.

Semrush Topic Research Tool

Semrush topic research tool

SEMrush Topic Research Tool is a great tool to quickly come up with content ideas and plan out your content effectively. You just enter a topic and target location, then it provides you with potential ideas around the main topic.

Moreover, it allows you to enter a domain to find content on.

Pricing: Price plans start from $99.95 per month, but it also comes with SEO, content, social media, and PPC tools.


Buzzsumo content idea generator

BuzzSumo is another content creation tool that is helpful in generating content ideas. This tool pulls popular posts based on keywords. It comes with a bunch of filters to narrow down the results based on language, location, journalist, date, and more.

The results can be sorted based on their total reach in social networks like Facebook, Twitter, and Pinterest. You can also set custom filters to further narrow down the results.

BuzzSumo has a free Chrome extension as well.

Pricing: Free for 10 searches a month. Paid plans start at $99/mo.

Preview App

Planning your Instagram has never been easier, with this app, you can plan your Instagram feed the way you want it to look before posting on Instagram. It has a free plan which just gives you access to arrange and rearrange the order of your posts.

The paid plan gives you access to edit your photos, schedule your post, find trending hashtags, test your hashtags and check your analytics. But if you are looking to just plan your Instagram feed then this is the app for you.


The easiest way to create device mockup. This is a free tool that helps you wrap app screenshots in different mobile devices and it is absolutely great for Instagram.


If you’re looking for an easy way to manage multiple accounts at the same time, this is your go-to app. With Iconosquare you can customise the dashboard to show insights from multiple accounts at the same time. It also gives the option of scheduling your post (not free) but this app is great for Facebook and Instagram analytics.

Video content has taken over, if you are sharing meaningful inspiring educative, fun videos with your audience then you are missing out.

But if you’ve already jumped on the video creation trend then this online video editing platform is for you. With this video editor, you can add subtitle, music, crop, trim, filters, images and aff effects. It is absolutely easy to use, offers a free and paid plan the choice is yours.


Buffer is scheduling software that allows you to draft your social media content and the software publishes it at your set date and time. That means you can schedule as many contents as you want without having to stress every day. This software also allows for analytics but only on the posts, you shared via the software.

Compared to other scheduling software, the buffer subscription is more affordable. So you get to save cost and still get the job done.


11 Social Media Tools Every Content Creator Needs

A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.

The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.

How to Create Beautiful Graphics with Canva:

  • Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
  • Choose your unique elements to make the graphic your own.
  • Share your new visual on any social media platform!


11 Social Media Tools Every Content Creator Needs

Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.

Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.

How to Build Graphics Quickly with Crello:

  • Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
  • Simply click on a design template you love, and customize it using the Crello editor.
  • Save your finished product, and/or share it across your social media sites.

11 Social Media Tools Every Content Creator Needs is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.

Prezi and Flipsnack

11 Social Media Tools Every Content Creator Needs

Prezi allows you to create stand-alone presentations, appear alongside a presentation, and design awesome interactive graphics and charts. Since the COVID-19 pandemic hit, presenting and collaborating from home has become hugely important and the platform has capitalized on its technology to make it seamless while looking good!

Prezi can be integrated with Zoom, Microsoft Teams, and Webdex and has an ‘Inspiration’ section where you can see what other brands have done to engage their audiences. You can also get reusable designs and templates so you don’t need to start from scratch. An individual subscription starts at $3 a month.

11 Social Media Tools Every Content Creator Needs

If you’re looking to take your PDFs or ebooks to the next level, look no further than Flipsnack (previously known as SlideSnack. This tool has a flip book maker that allows you to create, share and embed online flip page formats.

For your mobile visitors, you can convert PDFs to HTML5 to make a book that’s fully mobile responsive and create mobile friendly content that engages.

Content is king, right?

If you believe this to be true, you understand the importance of creating high-quality content that converts.

There are certain situations where traditional marketing is effective, but this isn’t nearly as powerful as it was in the past.

In today’s digital era, it’s all about content marketing. Once you have content, you need to effectively push it out on social media expanding social networks to grow your captive target audience.

Not only does content marketing cost less than traditional marketing, but in 2018, a whopping 93% of B2B marketers have a strategy in place to attract their target audience.

If you don’t make a concerted effort to implement a sound content marketing strategy, you will continue to spend more money than you have to, while also slipping further behind the search engine competition.


Everyone knows that you need the best content creation tools to get more traffic, leads and sales from the web. However, it is often difficult to know which specific tools to use for this. The good news is there are lots of fantastic content creation opportunities available that you can use right now.

Picking the best content creation tools for your blog can be one of the trickiest pieces of the blogging puzzle. There are a lot of options out there, and it seems like each person has their own ideas about what makes the best content creation tools.

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