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Examples of Content Creation Tools

Online creation tools are an easy way to create online content fast. Using online creation tools, you can create compelling audio, visual and text content within minutes. You can edit and publish your work with most online creation tools in a matter of seconds. This is perfect for both individuals who do not have that much time to learn how to use video editing software or individuals who have limited writing experience but still need to post original content.

Content creation tools can be helpful for any business, whether you work in marketing, advertising, education, or any other industry. These tools help improve productivity, particularly if you’re managing multiple people and projects simultaneously. Many of these digital content creation tools are also free and easy to learn, ideal for smaller businesses on a budget.

Content creation tools are type of programs that people use to create different types of content. There are many different types of content creation tools and these can would be used for many things such as an internet marketing business owner, graphic designer or just for fun. One common online creation tool is for example a story writing tool.

Create content for your website, blog, or social media networks like never before. There are hundreds of free tools available to you in this article, created by writers just like you. Using these tools will help you save time and energy while writing content that is better than ever!

What is content creation?

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

Google Trends helps to keep you in the loop. Google Trends reveals insight into today’s relevant content. Not yesterday’s. Google Trends is ideal for those who frequently create content. This includes those who blog, have a heavy social presence, develop content for specific groups of people, or work in marketing.

The Content Marketing Institute recommends using Google Trends to research keywords, discover content ideas, and monitor your brand.

Simply enter in a topic or explore trending stories and featured insights. Google Trends displays the frequency of search terms in consideration of its total volume across geographic regions. Additionally, Google Trends shows search interest over time. Depending on the flux of query volumes, you may choose one topic over another to discuss in whatever content you create.

Moz Keyword Explorer  

You wouldn’t want to create awesome content and not get noticed. Easily check what keyword to use for blog posts and site pages with Moz’s Keyword Explorer. You can enter terms or phrases into Moz Keyword Explorer. Moz will provide you with keyword suggestions and a SERP analysis reflective of the keyword’s search volume, difficulty, opportunity, and potential.

Once you start exploring, you can export CSV files and save them for later. This includes the top ranking sites containing your keyword or phrase. Moz Keyword Explorer allows for two free searches a day. If you require more searching, you can upgrade to a paid subscription starting at $50 a month.


Sigstr is an email signature banner. Email banners are added and changed from one admin console with changes immediately reflected in employees’ email signatures. Sigstr banners are a great way to intertwine visual content and compelling copy.

You can create unique signatures for departments, teams, executives, and customer service. Swap out Sigstr signatures to engage email recipients with company news, upcoming events, and relevant content.


If you blog or even just read a lot of blogs, you know how easy it is to get lost in a sea of words. GIFs are a really easy way to grab the audience’s attention. Sometimes animation shows more than just still images. But where is everyone finding GIFs? Giphy is a free visual content creation tool. You can contextually search for GIFs, or you can create your own.

Have one team member who can answer your chats and emails at lightning speed with an animated GIF suited for the context? In addition to sparring in chat messages, use Giphy in blog posts.


Image Source: VistaCreate

VistaCreate is world-recognized design software used by 8+ million people who want to simplify their visual content building tasks.

It’s perfect for creating posts and stories of pre-optimized formats for all social networks, flyers, logos, thumbnails, infographics, banners, brochures, and the like.

Delivering around 50K+ ready-to-go design templates and 1M+ creative assets, VistaCreate makes it a matter of minutes to build stunning and professional visuals, which means digital marketers can save so much of their time and energy on the next content creation task.

Unlike some other similar tools, VistaCreate puts a huge emphasis on the productivity tools, for example, allowing you to erase an image background in a click.

You can also automatically align objects, simply apply typography styles, add animations, to name a few features.

Namely, you get started in seconds and customize your design in minutes thanks to the human-friendly, clean editor interface and tons of categorized and pre-designed patterns.

 Adobe Spark

Image Source: Adobe Spark

Adobe Spark, designed by Adobe Systems, is an all-in-one graphic design suite that allows digital marketers to design social posts, web pages, and videos.

One of the highly praised features is its video creation tool which helps turn your images into enticing videos within a few clicks.

Many marketers use Adobe Spark alongside Photoshop to create videos on Instagram or Facebook. Besides, Adobe Spark offers exhaustive articles for beginner-level users whenever they run into difficulties.


Image Source: Pablo

Pablo is a content design tool by Buffer, a social media scheduling platform. That being said, Pablo is a great tool for creating attractive social media images.

It offers 25 different fonts and over 600 beautiful stock images to choose from while allowing for plenty of customization.  

One of the greatest features of Pablo is its minimalistic design principle.

Users can simply follow an easy workflow and share the content directly on social media platforms or schedule it on Buffer once they finish the design.

Also, unlike other content creation tools that sometimes require users to log in, Pablo allows you to create an on-screen project directly.


Image Source: PiktoChart

If you’re looking to create eye-catching, high-quality infographics or presentations, give PiktoChart a try. PiktoChart is a web-based content creation tool that doesn’t require users to have extensive design experience.

Like most content creation tools, PiktoChart also offers more than 600 themed templates for users to choose from.

As digital marketing requires some data analysis work, PiktoChart can conveniently help convert your numeric data into visual charts that provide a more engaging story of your marketing efforts.

According to Google’s Search report in 2015, there’s already been an 800% growth in infographic searches. And the numbers are continuing to grow. Infographics will undoubtedly become another way for people to consume information in our fast-paced society.


Grammarly grammar checker tool

Grammarly is my go-to grammar and spelling checker tool. If you want to rank on search engines and provide a better user experience for your readers, your content should be error-proof.

This tool checks your content for grammatical errors, misspelling, plagiarism, as well as the tone of your content. It also has a Chrome extension, which comes in very handy when typing something on almost all web platforms.

Pricing: Free plan available. Paid plans start at $29.95/mo.

CoSchedule Headline Studio

Headline Studio tool for content creators

This one is another one of my favorite content creation tools. CoSchedule’s Headline Studio analyzes your content’s headline and gives a score to it based on different factors like SEO, emotional words, uncommon words, word count, clarity, and more.

You can use it to optimize your headlines and craft the best-performing ones to rank higher on search engines and drive organic traffic to your site. In short, it is a simple yet powerful tool for your content creation process.

Headline Studio has a Chrome extension as well.

Pricing: Free plan available. Paid plans start at $9/mo. copywriting software

This one is for lazy content creators (guilty as charged 😬) or whenever you feel lazy to write everything from scratch. leverages artificial intelligence to reduce the time and effort you spend on copywriting. Essentially, this tool writes your copy for you.

It makes sure the copy it generates sounds as authentic as possible. You can tweak the content you like among the choices it provides. What can write for you?

  • Product descriptions
  • Blog posts
  • Social ads
  • Startup copies: brand voice, motto, value proposition, etc.
  • Email copy
  • Sales Copy
  • Social media captions

Pricing: Free trial available. Premium plans start at $35 per month.

If you haven’t tried this tool yet, I suggest you go and test it out on its free trial. An alternative to this tool that is also worth mentioning is Ryter. It is relatively cheaper for $29/m with a yearly plan. But excels in many ways compared to Ryter.


Audacity voice editing software

If you have recorded your voice for a podcast or a video and it sounded like a dying frog, Audacity is the right tool for you. Audacity is a free, open-source, multi-track audio editing and recording software.

You can use it to record live audio, edit it (reduce noise, adjust speed, etc.), and export it.

Pricing: Free.


Image Source: Vectr

If you’re looking to design logos or icons for your business or clients, Vectr could be the tool you’re looking for.

It’s a web and desktop cross-platform tool that helps marketers create zero-frustration and amazing designs for all social media platforms.

Most importantly, Vectr allows its users to save photos in SVG format (Scalable Vector Graphics), indicating that resolution won’t change when you zoom in or out of the design.

And since it’s a professional SVG creating tool, many users also use it when making web mockups.

Why Is Content Important?

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

You’re also generating some major ROI for your company, as these content marketing stats demonstrate:

  • Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
  • SMBs that use content marketing get 126% more leads than those that don’t.
  • 61% of online purchases are the direct result of a customer reading a blog.
  • Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month. 


Content creation tools help create engaging rich media content for your interactive learning applications. Create infographics and rich media presentations that stand out from the crowd. A tool allows you to experiment with the features and come up with different permutations. It is an easy way to visualize ideas and concepts as well as turn them into dynamic motion.

When creating a page for an online community, it is important to have the right tools. With a wiki, you can create and change content more easily and cut down on the number of edits made. A wiki is simple in structure, and can be edited by just about anyone with access to it, so it also has some drawbacks. The 3 main benefits of wikis are that they are usually easier to use than other building utensils, they are usually better for communication between people in an organization who have different skills sets, and they are mostly free.

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