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Lead generation tools list: if you’d like to improve your lead generation, it’s crucial that you search for the proper tools. The problem is, you don’t know which are the proper tools. And neither do I, really. Which is why we both need this article on tools required for lead generation. Hopefully, after having read it, you’ll have a better understanding of what needs to be done in order to make things work properly!

Do you want to get your site more leads? The tools we offer at Lead Gen Source make that happen. With many different tools and services, we can help your business generate more leads online. We pride ourselves on providing an easy way for small businesses to market their products or services.

Welcome to Lead Gen Source Tools! Here you will find a variety of tools to best match your lead generation and marketing efforts. All our tools are provided at no charge, so check them out and let us know how we can help your business grow.

The rise of internet has made lead generation a global phenomenon. These tools have emerged as an integral part of marketing and it is important that you choose the right tools for your business. Lead generation activities are not limited to simply collecting phone numbers, emails, or visiting a website once. Today’s lead generation is closely related with analytics and rich data. Generating quality leads is important part of business growth that can be achieved through lead generation tools.

What Is a Lead Generation Software/Tool?

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. These are called “leads” and usually come from your website or other online sources.

The key to lead generation software is that leads are collected without any ongoing manual work from you. Essentially, these tools automate the process so you can focus on other areas of your business. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address.

Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers.

If you are struggling to collect leads, it’s time to bring in a new lead generation software… or past time to upgrade what you currently have. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns.

Why is this important? Well, you can focus on the things that really matter instead of wasting time trying to fix all of your lead generation problems yourself.

What Types of Lead Generation Software/Tools Are There?

Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads. They include:

  • On-page Lead Generation: Drives leads directly from your website through optin forms and campaigns
  • Email Marketing: Nurture those leads with campaigns to keep them engaged with your brand
  • Email Address Finders: Connect with people who aren’t on your email list
  • Prospecting and Outreach: Collect contact on anonymous visitors and reach out to potential leads
  • Customer Relationship Management Tools: Connect and track leads throughout the sales funnel
  • Sales Tools: Turn leads into paying customers while also staying in touch with existing customers
  • Communication Tools: People love to chat and communicate. Use this to your business’ benefits to help generate leads
  • Advertising Tools: Drive traffic to your site from places like social media and through paid ads

We know, it’s a lot. But you don’t have to use all of them to have a successful lead generation campaign.

It all comes down to the type of tools that make sense for you and the type of campaigns you want to run.

So, are you ready to get started? Let’s dive straight into our list.


top lead generation tools leadfeeder

Pricing: 14-day free trial, paid plans start at $79/month

Rating: 4.3 stars on G2 (Based on 575 reviews)

Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.

Leadfeeder also shows you contact information for employees at the company. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.

To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).

14-day free trial is available with paid plans starting at $79/month.

To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes. home page screenshot

Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)

Rating: 4.2 stars out of 5 via Capterra is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive,, and HubSpot. The Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.

Looking for new leads takes time and effort. With, you can focus on what really matters: selling to decision-makers.

Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.


OptinMonster home page

OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.

It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.

optinmonster campaign examples

OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.

Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.

In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.

Key Features:

  • Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
  • Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
  • Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
  • Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
  • Grow your email listIntegrate with your favorite email marketing, content management, and CRM platforms to automate your business.

Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.


trustpulse new homepage updated

TrustPulse is the market’s best social proof notification plugin.

Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.

In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.

By displaying actual activity from real people, you will build trust with visitors.

Key Features:

  • Real-time event tracking
  • Smart targeting to boost conversions using advanced targeting rules and timing control
  • Flexible design options to match your site’s branding
  • Actionable analytics to get the stats you need to boost conversions
  • Easy setup on any website with no coding needed

Pricing: The pricing plans start at $5/month for up to 2,500 sessions!



Best For: Survey, lead forms, on-site polls, behavioral insights

Suited For: Small to big enterprises 

Integrations: Yes

Qualaroo is the best lead generation software Tool and an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.

How to Use Qualaroo as Your Lead Generation Platform:

  • Create feedback surveys and add a lead form at the start or end to generate new leads.
  • Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
  • Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
  • Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
  • Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
  • You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
  • Choose how, when, and who to target with each survey and lead form using advanced targeting options.
  • Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
  • Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
  • Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.

Price: $ 0.0008 Tracked Pageview/mo


  • Easy to set up and use. You can just log in and start designing the survey to get target leads.
  • Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.


  • Reporting UI can be improved. Needs more export options and filters.

Bonus Read: Best Customer Feedback Tools



Pricing: Contact for pricing, they offer a free trial

Rating: 3.9/5 stars on G2, based on 380 reviews 

Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data. 

Strategies to find the best leads for your clients 

Below, we’ve outlined strategies and tips that will help you squeeze more out of your lead generation business

1. Build authority in unexplored sub-niches

While we did touch upon the idea of getting into smaller, more specific niches earlier in the article — there’s more we can do there. If you have found such a niche where competition is non-existent, your content should also focus on being authoritative. Pump out catchy, evergreen content that’s highly shareable and eventually, you will be able to build a brand around your content. 

This will ensure your content remains on the top, becomes instantly recognizable and is much more trustworthy. Even as content from other publishers and marketers start pouring in, later on, yours doesn’t lose its significance and authority. It keeps your content assets competitive and churning out more leads for your clients. 

2. Attract leads with higher intent

It might seem simple and straightforward to follow this tip — it’s not. It’s challenging to know specifically what these high intent leads might be looking for. It does help to frame an ICP (Ideal Customer Profile) and work backward to find their needs and wants. As we discovered while learning about tracking and optimizations, testing different content assets for the best converting channel will also help

This approach ensures you can acquire the best converting leads without having to work on filtering out irrelevant ones actively.

3. Prioritize and nurture qualified leads

If you’ve ever been part of a sales team, you know how important it is to qualify your leads. Initially, your focus has to be towards finding the right leads, not necessarily many leads. 

 The concept of lead qualification ensures that you only nurture qualified leads with buying intent. This helps out everyone – your client in establishing trust with you, and you in scaling your channels to generate more leads that convert. On the flip side, if you end up nurturing and reaching out to leads that aren’t qualified, you will end wasting everyone’s precious time.

4. Build a referral system to get more qualified leads

Emphasize on the quality of your leads again, but this time, to scale your lead generation channels. Referral sales happen to be the best converting(2X better) sales channels. If your leads can refer to more leads like them, it effectively doubles your output without any efforts. Also, referred customers happen to be 25% more valuable, so your clients will be super happy with the results as well.

With the strategies and processes covered, we’ll now move on to nurturing these leads.


A website’s lead generation tools are one of the integral elements to its success. There isn’t one universal tool that works best for everyone. You have to know what works best for your strategies, goals, and industries. That’s why it’s important to learn what each tool can do and which ones work with other aspects of your website. They should be used with the goal of increasing conversions on your site and at the same time helping you achieve better results.

The internet is nowadays the hub for lead generation with several tools available which help you in this process. The basic tools required for this include a list of prospect buyers, company details, contact information, and email feed. If you use all these tools or software then the process will be easier and less time-consuming.

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